TopRank Online Marketing

Lee Odden

Search Marketing Tips from Online Marketing Heroes

Posted by Lee Odden on Feb 27th, 2008 in Interviews, Online Marketing, Search Industry News |

Online Marketing Heroes

Wiley recently announced the launch of a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus”, in which TopRank has an entire chapter on the subject of social media marketing for SEO and PR.

The list of internet marketing experts interviewed for the book include consultants, agencies, CEOs, PR professionals, client side bloggers and marketers. Topics range from paid search to online copywriting to online PR and social media marketing. The list of marketing experts includes:

Lee Odden

Local SEO with Event Promotion

Posted by Lee Odden on Sep 5th, 2007 in Local SEO, Online Marketing, SEO, SEO Tips |

Editor’s Note: This week we welcome the first of a series of guest posts from client side marketers about search marketing. Paul O’Brien gets things started with a post focusing on how optimizing for local search engines is about more than directory listings and geographic modifiers. Event based local search marketing provides an additional boost in reaching target audiences. Companies like Paul’s current employer, Zvents, provides a platform for this kind of event promotion as well as a local search destination.

paul-obrien.jpg

Countless SEO guides provide the most important considerations: title tags, keywords, straightforward navigation, and structured content but local optimization requires several unique considerations:


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