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Nicolette Beard

7 Things I Learned From Dan Schawbel About Personal Branding and Promotion

Nicolette Beard on Sep 3rd, 2013     Book Reviews, Online Marketing

Personal Branding and PromotionHaving just finished re-watching the movie, Julie and Julia, I’m struck by how personal blogging has morphed into personal branding over the last decade. Julie Powell launched her food blog, providing readers a daily dose of meal prep and instruction based on The Art of French Cooking, the cookbook that revolutionized American cooking in the 60s.

The movie portrays a 30-year-old governmental worker/writer in various stages of emotional meltdown and marital woe, but, in the end, she triumphs.

Powell dedicated one year to working her way through 524 recipes as an homage to the inimitable Julia Child and also as a means of self-expression and proof that she could (and would) “finish something!” Without trying, Powell created her personal brand via her blog. Her write up in the New York Times generated a wellspring of support from both traditional media and publishing; a book deal and movie became the fruits of her labor.

Lee Odden

Social Tools to Build Your Brand-ividual

Lee Odden on Apr 6th, 2011     Online Marketing, Social Media

Social Tools Personal BrandsIn testing out the newer Facebook question feature, I thought it would be interesting to step away from corporate marketing and ask our network about personal brand marketing and the tools that have been the most effective. With hundreds of millions of people active on social networks world wide, there have been more than a few “brandividuals” spawned through the social web.

Some tools are more appropriate than others based on who you’re trying to engage of course, but my question was directed mostly to Marketing and PR professionals.

About 140 people responded and here’s the breakout of tools from most to least voted:

  • Facebook (I asked the question on FB so I suppose it’s a given that FB would be the most popular)

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