TopRank Online Marketing

Ben Brausen

Becoming A Pinterest Power User and Taking Your Pinning To The Next Level #NMX

Ben Brausen on Jan 5th, 2014     BlogWorld NMX, Online Marketing, Social Media

Cynthia Sanchez NMX 2014Social media has the power to drive an insane amount of traffic.  While many may not think of it has a source of huge potential, Pinterest drives more traffic than Twitter, LinkedIn, and Reddit combined.  But how do you harness the power of this social network powerhouse to drive that traffic to your blog?  Cynthia Sanchez, one of TopRank’s 25 Women who Rock Social Media, gave a session on Taking Your Pinterest Account to the Next Level. Her  strategies for attracting followers and driving traffic to your blog showed great ways to blow your blog up on Pinterest.

Ashley Zeckman

How 4 Consumer Brands Are Using Visual Content To Tell Stories & Engage Customers

Ashley Zeckman on Jan 31st, 2013     Content Marketing, Online Marketing

Las Vegas Palm TreesAs the online landscape becomes increasingly more competitive, marketers are finding that great content isn’t just about what you say, but how content is presented as well.  Content marketing that is injected with visually appealing images not only attracts readers to your message, but it helps to tell the story you’re trying to convey.

Visually pleasing content, videos, eBooks, or graphics (to name a few) can make your customers feel a connection to your brand that they might otherwise not.  This post shares examples from  four consumer brands that have integrated visual content to help tell their stories, and engage customers.

#1 – Kraft Foods: Recipes For the Modern At-Home Cook

When many of us think of Kraft Foods a nostoligic picture of childhood favorites comes to mind.  Whether it be Mac-n-cheese, Jello, or Kool-Aid we have all craved their products at one time or another.

Sara

5 B2C Pinteresting Marketing Lessons From Nordstrom, Williams-Sonoma, Barney’s, Neiman Marcus & Vera Bradley

Sara on Jun 14th, 2012     B2C, Online Marketing, Social Media

With over 100 million monthly visitors, Pinterest is now the 3rd largest social network after Facebook and Twitter (Forbes). For retailers marketing to consumers online, it’s become an essential social marketing and engagement channel.  According to the 2012 Social and Mobile Commerce Study, consumers use Pinterest more than Facebook or Twitter to engage with retailers and follow an average of 9.3 retail companies.

When planning your Pinterest strategy, it is helpful to consider what other successful B2C and retail marketing pros are implementing and how it leads to their success. Fortunately, the leading five of the Top 250 Internet retailers are flush with great big name brand Pinterest marketing examples. There’s plenty that mid-size companies, smaller businesses and start-ups could learn from these long-established brands. Read on to learn 5 lessons from the top 5 retailers on Pinterest.

Ashley Zeckman

Online Marketing News: Facebook vs. Google Ads, 5 Conversion Tips, Google+ Local Launch, Google Penguin Refresh

Ashley Zeckman on Jun 1st, 2012     Marketing Industry News, Online Marketing, Social Media

Facebook Ads: Do they even work?

A recent infographic from WordStream asks the not so age old question: Facebook vs. Google, which is more valuable?  The findings of this infographic include:

  • Facebook: 51% reach of all Internet users
  • Google: 90% reach of all Internet users
  • Facebook Q1 2012 Revenues: $1.06 Billion
  • Google Display network Q1 2012 Revenues: $2.9 Billion

Featured Team Story

Jolina Pettice - 5 Conversion Marketing Tips – As Easy as Candy from a Baby?

I know from experience, wielding candy away from a baby (or in my case a toddler) isn’t actually that easy.  It takes purpose, planning and creativity. Easy or Not, here are 5 must-read tips for conversion marketing to make sure you outpace your competition and reap the sweet rewards.  Via Search Engine Land.

Ashley Zeckman

Online Marketing News: Tips for Going Viral, Socially Optimized via Mobile, Facebook Timelines for Business, LinkedIn Company Follow

Ashley Zeckman on Mar 2nd, 2012     B2B, B2C, Blogging, Content Marketing, Google, Online Marketing, Search Engines

What does it take to go viral?

This recent video from Salesforce.com covers what it takes for your content to spread as well as the formula for success.  The video also includes a checklist marketers can use to increase their likelihood of going viral.

This Week in Online Marketing News

“Getting Socially Optimized with Mobile Marketing” As mobile marketing continues to expand marketers are still searching for the best way to reach their audience through the development of applications for smart phones, ads, and mobile optimized websites.  This article provides some insight into the benefits and challenges of a mobile marketing strategy. Via BtoB Magazine.

Ashley Zeckman

Online Marketing News: Pinterest’s Sneaky Tactics, Keeping Leaders Honest, 100 Million Videos Watched Per Day

Ashley Zeckman on Feb 10th, 2012     Content Marketing, Google, Marketing Industry News, Online Marketing, Search Engines, SEO, Yahoo

How Social Media Keeps Leaders Honest

David Jones of Havas and Mashable CEO Pete Cashmore recently sat down to talk about the responsibilities of the leaders of today to respond to social media, and how it holds them accountable.

“Google Clarifies: No, Ads Shouldn’t Help Rankings & No, SEO Isn’t Bad”  Recent comments made by a new Google employee have some SEO’s up in arms.  Apparently his comments included “SEO isn’t good for users” and “It’s a bug that you could rank highly in Google without buying ads.”  Curious to know what else he has to say and what reaction this has caused within the online community?  Via Search Engine Land.

Ashley Zeckman

Online Marketing News: Google+ Search, $10 per Twitter Follower, Facebook 1 Billion Users, Foursquare Search Engine, Social ROI: No, Really!

Ashley Zeckman on Jan 13th, 2012     Google, Online Marketing, Search Engines, Search Marketing, Social Media

Search, plus Your World

The big news this week centers around the changes that Google has rolled out related to Google+ integration with search, which as the tech press buzzing.  Google is aiming to bring users additional search functionality that is incorporated with their Google+ profiles.   The official Google blog states that “you should be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box.” Industry observers are saying it’s too much Google+, all the time.

Regardless, it’s a new dimension on the face of search and that spells opportunity (for those optimists among us) to Optimize. Here are a few tips on Google+ optimization. Be sure to add TopRank to your Google+ circles!

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