The human voice can convey much more meaning through tone and inflection than the printed word ever can. It’s why millions of Americans sat, fixated, during the Golden Age of Radio – listening to everything from adventure, comedy and drama to classical music concerts, news and farm reports.
As broadcast radio gave way to television, television to cable and cable relinquishing to the internet of everything, it comes as no surprise to content marketers that, spurred by technological advancements, broadcast radio has come full circle with podcasting and represents a new platform for storytelling.
The average podcast listener stays connected for 22 minutes on average (Sticher). This is one of the reasons why including podcasting as part of a long form content marketing strategy is so powerful. You have the opportunity to build a deep, rich relationship with your target audience.