TopRank Online Marketing

Lee Odden

Top Ten Online Marketing Tactics

Posted by Lee Odden on Feb 8th, 2008 in Online Marketing |

Online Marketing Tactics

Earlier this week we started a poll on what online marketing tactics our readers would use most in 2008. The polling plug-in allows for only one choice and over 100 people have responded so far. We’ll keep the poll running for another week or so, but here are the top ten tactics rankings so far out of 35 listed and the percentage of votes for each.

With the vote count at over 150, I’ve updated the top ten as of 02/13/08:

  • Blogging (27%)
  • Email marketing (16%)
  • Search engine optimization (14%)
  • Pay per click (9%)
Mike Yanke

SES Session: Managing PPC For Multiple Clients

Posted by Mike Yanke on Dec 5th, 2007 in Pay Per Click, Search Engine Strategies |

Managing Multiple PPC Accounts at SES Chicago

“Managing PPC for Multiple Clients” had for me the pleasure of being a “slow-burn” of a session at SES Chicago.

For those unfamiliar with a term I may or may not have created, it means that it did not leave an immediately strong impression on me, until I later was fortunate enough to review the notes I had taken.

The session, moderated by the always exceptional Kevin Ryan featured a panel of:

  • Joe Rosza, President of SEO Columbus
  • Matt Naeger, VP & General Counsel for Impaqt
  • Christopher Upkes, Director of Agency Business Development for Adapt Technologies
Lee Odden

Reader Poll: Best SEM Email Discussion Lists

Posted by Lee Odden on Mar 14th, 2007 in Online Marketing, Pay Per Click, Reader Polls, SEO |

reader poll

Threaded email discussion lists are a bit old school communications in contrast to the rise in popularity of blogs and RSS. However, there are several of these channels that serve as a sort of digital watering hole for some of the most experienced search marketers who dispel invaluable insights.

For large segments of the internet community, email remains a preferred discussion tool. The platforms most often used for such lists these days seem to be Google Groups and Yahoo Groups.

Lee Odden

The Lame PPC and SEO Debate

Posted by Lee Odden on Dec 19th, 2006 in Online Marketing, Pay Per Click, Rant, SEO |

In yesterday’s interview with Andy Beal, I made reference to comments in a DM News article that cited SEO as on the way out and that SEO is “simple”, positioning PPC as “better” etc. Andy’s response, which I think was not entirely without a sense of humor, invited an interesting response from Richard Ball.

You don’t have to look far to find commentary about PPC vs SEO, some good humor and lively debate.

Lee Odden

Yahoo Panama - Interview with John Slade of Yahoo!

Posted by Lee Odden on Dec 17th, 2006 in Interviews, Online Marketing, Pay Per Click, Search Industry News, Spotlight on Search, Yahoo |

Spotlight on Search: Interview with John Slade of Yahoo!

John Slade
There has been quite a bit of buzz on the paid search marketing front with the launch of the new Yahoo! Search Advertising platform aka “Panama”. At the WebmasterWorld Pubcon conference in Las Vegas, Yahoo! announced the launch during a sponsored lunch. Dan Zarrella did a good a review of that session here.

Lee Odden

Ask.com Launches Version 2.0 of Sponsored Listings

Posted by Lee Odden on Oct 2nd, 2006 in Ask, Online Marketing, Pay Per Click, Search Industry News |

asl.gif
Ask.com has announced this morning the launch of an upgraded version of Ask Sponsored Listings with improvements based on advertiser feedback and a new API to allow search marketers to create customized tools.
Here are some of the new features:

Ģ Daily Budgeting
Ģ Variable Refill Amount
Ģ Hourly Billable Data
Ģ Bulk Upload Enhancements
Ģ Dashboard Reports

Looks like Ask is stepping up in the world and with 66% year over year growth in searches (2005 to 2006) according to Nielsen/Netratings, there’s a lot more overall search market share left to take from MSN and AOL.

Lee Odden

DM News Guide to Search Marketing

Posted by Lee Odden on Jun 27th, 2006 in Blog Marketing, Online Marketing, Online PR, Pay Per Click, SEO, SEO Tips, Search Industry News, TopRank News |

DM News has announced the next edition of their Essentials Guide to Search Engine Marketing (pdf). Editor in Chief Mickey Alam Khan says:

“Packed within these pages are articles from executives at the nations leading search engine marketing firms, agencies and consultancies. Also inside is commentary from two of the top three search engines, Yahoo and Microsoft. These experts offer tips, best practices, case studies and research on almost every topic under the search sun.”


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