TopRank Online Marketing

Lee Odden

3 Things You Should Know About the New PRWeb

Lee Odden on Jul 12th, 2010     Marketing Industry News, Online Marketing, Online PR, Press Release Optimization

new PRWebAs a longtime customer of PRWeb, I’ve seen many changes over the years. The oldest optimized press release I could find of mine that’s still online dates back to mid 2001 and in the years since, it’s been an evolving relationship moving from customer to consultant.

From the days of talking new features as a super user with founder David McInnis to our current role as search and social media consultants, the focus on innovation and serving customers has always been a mutual focus. I’ve had the pleasure of getting to know Vocus Product Manager for PRWeb, Jiyan Wei, Director of Online Marketing, Meg Walker and Vocus CMO Bill Wagner as well as other members of the Vocus team and they’ve been working very hard to make an array of substantial changes to the PRWeb platform to better serve customers.

Lee Odden

PRWeb Discontinues Free Press Releases

Lee Odden on Oct 12th, 2006     Marketing Industry News, Online Marketing, Online PR

Big news from PRWeb’s David McInnis to all PRWeb account holders last night.¬† Free press release distribution will cease as of Oct 23rd.¬†¬† The new packages are as follows:

SEO – $80
This is the distribution level that has set the standard for search engine optimized press release distribution for the last five years. In order to provide a difference for our $80 users, we’re making some clear changes we believe will provide beneficial differences between SEO and the next level.
* To reduce noise, we’re creating a dedicated page for our $80 product. Less competition on the page means more visibility.
* We’re also streamlining the submission process for this level, reducing the time it takes to upload your press release on PRWeb.
SEO with Social Media – $120
This package incorporates all of the SEO features from the “SEO” distribution, plus all of PRWeb’s social media features including our patent pending TrackBacks/PingBacks and PR Tag Clouds. Other features available at this level include Technorati tagging, ‚ÄúQuotables,‚Äù and social bookmarking. (If you haven‚Äôt taken advantage of these new features, I encourage you to turn them on. Your press releases‚Äô performance improvement can be significant). Also look for your release in Pheedo‚Äôs RSS and Blog network. First-page positioning on PRWeb is guaranteed the day of your release.
Advanced Online Visibility – $200
This distribution option gives you access to all of the enhanced SEO and social media functionality, coupled with new tools including our exclusive eBook creation utility and our newly enhanced statistics. We have spent the last year re-thinking and re-vamping the way we measure online visibility. Our Advanced Online Visibility program gives you incisive leadership in your media campaigns, the broadest toolset and the very best positioning on PRWeb.com.
I hope to talk to David McInnis about more details including revised press release statistics later today.
Lee Odden

Interview with CEO of PRWeb David McInnis

Lee Odden on May 8th, 2006     Marketing Industry News, Online Marketing, Online PR, Podcasting, Press Release Optimization, SEO, Spotlight on Search

Spotlight on Search – Interview with David McInnis of PRWeb.

Undoubtedly one of the companies that has had a major impact on the convergence of public relations and search engine optimization is PRWeb. David McInnis and his talented team have created more innovations surrounding press release distribution than any other wire service.

While I’ve used PRWeb in one way or another since 1999, it wasn’t until 2003 that my company impelemented press release optimization for both our SEO and public relations clients. In the past 2 years PRWeb has grown immensely and has led the way as a Web 2.0 wire service. Many new online wire service companies have sprung up trying to emulate the services of PRWeb and a good number of “old school” wire services have added the kinds of services to their mix that were originally pioneered by PRWeb.

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