TopRank Online Marketing

Lee Odden

PRWeb Discontinues Free Press Releases

Posted by Lee Odden on Oct 12th, 2006 in Online Marketing, Online PR, Search Industry News |

Big news from PRWeb’s David McInnis to all PRWeb account holders last night.¬† Free press release distribution will cease as of Oct 23rd.¬†¬† The new packages are as follows:

SEO - $80
This is the distribution level that has set the standard for search engine optimized press release distribution for the last five years. In order to provide a difference for our $80 users, we’re making some clear changes we believe will provide beneficial differences between SEO and the next level.
* To reduce noise, we’re creating a dedicated page for our $80 product. Less competition on the page means more visibility.
* We’re also streamlining the submission process for this level, reducing the time it takes to upload your press release on PRWeb.
SEO with Social Media - $120
This package incorporates all of the SEO features from the “SEO” distribution, plus all of PRWeb’s social media features including our patent pending TrackBacks/PingBacks and PR Tag Clouds. Other features available at this level include Technorati tagging, ‚ÄúQuotables,‚Äù and social bookmarking. (If you haven‚Äôt taken advantage of these new features, I encourage you to turn them on. Your press releases‚Äô performance improvement can be significant). Also look for your release in Pheedo‚Äôs RSS and Blog network. First-page positioning on PRWeb is guaranteed the day of your release.
Advanced Online Visibility - $200
This distribution option gives you access to all of the enhanced SEO and social media functionality, coupled with new tools including our exclusive eBook creation utility and our newly enhanced statistics. We have spent the last year re-thinking and re-vamping the way we measure online visibility. Our Advanced Online Visibility program gives you incisive leadership in your media campaigns, the broadest toolset and the very best positioning on PRWeb.com.
I hope to talk to David McInnis about more details including revised press release statistics later today.
Lee Odden

PRWeb Sub-Domain Mapping for RSS Feeds

Posted by Lee Odden on Aug 7th, 2006 in Online Marketing, Online PR, Press Release Optimization, SEO Tools |

PRWeb announced today that they are now offering a service that will allow their press release distribution clients the ability to map the company domain name to the RSS feed of the release hosted by PRWeb.

When you submit a press release through PRWeb and associate that press release with a RSS Group in the PRWeb control panel, the release is then published as part of an RSS feed. This feed url can be pinged to the RSS search engines and also used in an auto discovery tag for RSS feeds in the company web site. That way RSS enabled browsers and feed readers can automatically detect the company press release RSS feed and subscribe to it, even if they do not have a blog.

Lee Odden

Trackbacks and Press Releases

Posted by Lee Odden on Feb 21st, 2006 in Blog Marketing, Blogging, Blogging News, Online Marketing, Online PR, RSS |

Today PRWeb officially announced the launch of their support of trackback functionality with press releases. While press releases have traditionally been used to announce news to the media, PRWeb has pioneered a direct to consumer model that allows companies to announce news to a broad audience using PRWeb’s distribution channels.

The addition of trackback functionality creates a link between bloggers and press releases in a way that is not found elsewhere. Now when a blog comments and cites a press release distributed via PRWeb, it can send a trackback to the release, which will in turn create a link back to the blog.


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