TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Boost Your Digital PR & Marketing Skills with Social Media Optimization

Lee Odden on Oct 21st, 2011     Content Marketing, Marketing PR Conferences, Online Marketing, PR Conferences, Public Relations, SEO

social media optimization PRSA 2011By now you know I’m as sold as one can be on the intersection of Social Media, SEO and Content Marketing. It’s the essence of the core principles of information Discovery, Consumption and Engagement that I talk about in Optimize and at conferences like PRSA International in Orlando this week.

Information production, sharing and consumption is accelerating faster than marketers (or consumers) can keep up with. A lot of that information is user generated content from social sharing and networking sites. Internet Marketers have long been savvy about creating, optimizing and promoting content that’s findable and relevant for target audiences.  Marketers aren’t the only corporate departments creating content in need of an audience though.

Lee Odden

Serendipity of Web Awards, Cirque du Soleil and Upcoming Speaking Gigs

Lee Odden on Sep 19th, 2007     Marketing PR Conferences, Online Marketing, Other Events, Pubcon, TopRank Agency News

This week will be some light blogging for me as I’ll be on vacation for the rest of the week. We decided it would be a Cirque du Soleil – fest so where better to go for that than Las Vegas? We’ll see 3 of the Cirque shows there so hopefully it will satisfy any urges for peculiar French inspired circus acts for a while.

While in Las Vegas it’s possible, but unlikely, we’ll run into some of the search marketers speaking at the Shop.org conference. In fact, there’s one session on link building with Stephan Spencer and Eric Ward who I am speaking on the same topic with at the DMA07 show “Desperately Seeking Links” in Chicago Oct 16. Other SEMs on the Shop.org linking panel include Neil Patel from ACS and Rebecca Kelley from SEOmoz.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top