After an amazing three days at a recent conference, it was time to head back to Minneapolis.
One crucial pre-flight ritual: downloading enough new content to my Kindle Fire to stay entertained during the 3+ hours of flying and airport time.
As I flipped to the Kindle book store, the first place I started was my recommended list. I will say that, overall, I am always pretty impressed by how well Amazon “gets” me.
In less than two minutes I had made my purchase. Without personalization, faced with the 1 million+ books which are part of the Kindle library, there is a 75% chance I would have never made a purchase at all.
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