Online Marketing Blog

Much of the search engine optimization advice found online and at conferences centers around keywords and links. A lot of the spotlight on internet marketing has focused on content and social media. There’s no question that we’ve been a strong proponent of these tactics, sharing many, many posts on them.

Content and link based SEO relies on the search engine crawlers to find web pages and digital assets on their own. Search engines are far from perfect at this, so the opportunity to provide search engines with structured lists of content via feed, can provide some companies with a competitive advantage.

Do you have a blog? If so, a panel today at SES NY shared how to improve SEO results with your blog and its RSS Feed.

Michael Gray, Owner of Atlas Web Service, shared the following tips to increasing SEO value with your blog.

1. Don’t write blog titles that suck
Bad titles lack keyword focus, are often clever or amusing and therefore not intuitive to a reader or search engine.

Good titles include keywords and are focused on topics covered within the post.

2. Partial feeds are like being half dressed at a party
Why do you want to use full feeds or be fully dressed?
Full feeds allow you to benefit from web scrapers and build links for you. Make sure you put keyword optimized hyperlinks within your post, specifically to pages that are more difficult to build Links to.