rss optimization

37 Tips for Optimizing Blogs and Feeds – SES New York

 SES New York AudienceAs a preview to one of the 3 sessions I’m speaking on at SES New York next week (March 23-27) I bring you this interview with my co-panelists Michael Gray of Atlas Web Services, Sally Falkow of Expansion Plus, Michel Leconte of SEO Samba and moderator Rebecca Lieb Lieb, VP of U.S. operations for Econsultancy, for the Blog and Feed SEO session.

These are specific, practical questions and answers about optimizing both blogs and feeds for better search performance from some of the smartest blog and Feed SEO experts on the web. 

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Rebecca Lieb: 

Blog Optimization – SES San Jose

SES San Jose
Moderated by Detlev Johnson of Position Tech, this panel included: Stephan Spencer of NetConcepts, Rick Klau of FeedBurner and Amanda Watlington of Searching for Profit.

First up was Amanda with yet again, a unique presentation. There is still lots of unclaimed territory with blogs.

Less than 6% of Fortune 500 companies are blogging according to SocialText. 35% of companies plan to start a blog in the next year.

RSS distributes content and drives traffic.

Build your feeds right from the start. Questions to ask:
– How many feeds are necessary
– How much content is needed to keep it fresh
– Should you publish an excerpt or the full feed
– Will the feed include other media
– How will you propagate the feeds initially and on an ongoing basis
– How to measure performance