Interest in scaling social media sales has increased significantly over the past year and in 2013 it be even more so. Organizations of all types and sizes are coming to terms with the need to better monetize their investments and one of the most compelling opportunities to do so is through helping sales leadership develop their personal brands online.
It’s understandable why: A recent study reported on by eMarketer indicates that 67% of BtoC marketers and 44% of B2B marketers saw leads generated through social media channels.
Many companies are investing in social media listening for things like buying signal keywords to engage with prospects and creating content specifically to address the kinds of questions that lead to inquiries. However, there’s only so much a community manager or social media strategist can do.