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KatieBresnahan

Online Discovery Tips That Will Get Your Content Promoted – Tips from Sarah Skerik of PR Newswire

KatieBresnahan on Sep 12th, 2013     Content Marketing, Marketing PR Conferences, Online Marketing, Press Release Optimization

Sarah Skerik Content Marketing WorldDid you know? In one second on the internet there are 12,964 Instagram photos uploaded, 50,000 Tumblr posts, 400,000 Tweets.  Among all this user-content that’s created every second, you have a LOT of competition for your buyer’s attention.

Sarah Skerik, Vice President of Content Marketing at PR Newswire, shared lots of tips in her breakout session presentation at Content Marketing World around creating press releases or creative content and how you can get them promoted so your target audience will see it.

“If you publish it, will they convert even see the dang thing?”

Build Discovery into Content Strategy:

  1. The most emailed & most shared stories get the most action – make a point to mine content that gets high engagement elsewhere.
Lee Odden

SEO Secrets for Better Public Relations

Lee Odden on Jan 23rd, 2007     Marketing PR Conferences, Online Marketing, Online PR, Press Release Optimization, Public Relations, SEO, TopRank Agency News

This Thursday I’ll be doing an audio conference as part of Bulldog Reporter’s PR University on search engine optimization and public relations. I did one of these in the Spring of 2006 and it went pretty well. I know a lot of practical, hands-on information was given out for the past conference. Attendees ranged from top 10 public relations firms in the U.S. to boutique shops and in-house PR professionals.

The panel this Thursday is very similar as last year and consists of:

  • Sally Falkow from Expansion Plus
  • Jamie O‚ÄôDonnell, SEO PR
  • Lee Odden, TopRank
  • Sarah Skerik, PR Newswire

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