How many millions or even billions have been poured into creating content over the past 5 years? Do you think that number will be less in the next 5?
And what percentage of those budgets were spent on audience development?
Making great content is important, but analyzing target audiences for insights and growing communities to receive that content is essential.
Sometimes the world of content marketing can seem as confusing as a Mad Hatter’s tea party. We may never know why a raven is like a writing desk, but we can certainly shed some clarity on the importance of audience development for content marketing.
To do that, I reached out to 10 of the top marketing minds in the content marketing world to get their insights into the importance of considering your audience for content marketing strategy as well as tactics for growing your audience.