Over the past few years, there’s been a tremendous focus on content creation in the search and overall digital marketing world. Once you get past the hype, there are plenty of well documented case studies showing the ROI of a content marketing approach.
Unfortunately, content marketing campaigns are often guilty of paying little more than cursory attention to the optimization of digital assets for search. There might be a “keywords” or “SEO” check box on a task list, but it’s not anything that takes full advantage of search based discovery. The content might be engaging and inspire action, but good luck finding it on a search engine.
Why is this? It can be a mix of factors ranging from the ambiguity of SEO cause and effect to prioritizing tactics according to the ability to implement and understand how to measure their impact.



comScore reports that in April 2013 there were over 
In last week’s post about
Companies large and small, in industries from retail to manufacturing, publish content online with an expectation that a certain audience of people will find, read and act on that content. While most Search Engine Optimization efforts are rightly focused on marketing goals like acquiring more customers and increasing revenue, making purchases is not the only reason consumers use search or ask for referrals through social networks.
Happy Halloween to all the online marketing ghosts, ghouls, and goblins out there.
Search Engine Optimization has been around for at least 15 years and has undergone many changes as search technologies and consumer behaviors evolve. At the same time, Content Marketing has captured the attention of companies and consultants in many industries as one of the latest areas of focus for better digital marketing performance.

Blogs are often rated one of the top content marketing tactics for attracting and engaging customers and eMarketer has reported blogs
Wednesday morning’s panel discussion on search, social, and content was flush with information that was easy to digest and provided helpful tips for implementation. The session was moderated by Anne Kennedy from the SES Advisory board and featured speakers:





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