Online Marketing Blog

Different regions of the country have very different ways of saying the same thing. Maybe it’s because our country is spread across such a large land mass, because we’re a melting pot or maybe it’s because we all love creating new words and coining new phrases.

Whatever the reason, there are various ways to say the same thing and most often the word chosen is dictated by the region, creating an opportunity for every website to capture more visitors, if they are indeed optimized for the variations.

From the conference session handbook: The Future of Search Engine Innovation - As search engines evolve, so must the methods of the marketers. We’re seeing the emergence of smart mashups, of visual search engines and personalized search. What does the future hold for search marketers and advertisers as they struggle to match speed of improvement being set by the engines themselves?

This session was moderated by David Berkowitz of 360i and included: Ron Belanger of Yahoo!, Paul Martino of Aggregate Knowledge, Chase Norlin of Pixsy filling in for Dr. Barney Pell of Powerset, and Ravi Raj from Kosmix.

One interesting service that I learned about today was a site search service called Collarity. They offer a site based search service that can display community-clustered search results based on previous users actions. The service can also deliver optimized ads with the search results allowing publishers another way to monetize content.

An example of an implementation can be found at the My Fox LA site. I think there are multiple stories to tell about this service, both from a user perspective and the site monetization angle. The results are different enough that I think it may take users some getting used to, but it certainly invokes interest as an alternative to the ineffective site search that exists on most web sites.

Matt asks for your favorite Web 2.0 companies. Here’s a huge list from Seth Godin and another from SEOMoz.

Blogs have gone missing from Yahoo News reports TW. Steve Rubel notices too and suggests that Yahoo is building a dedicated blog and feed search tool. Maybe something like: reader.yrank.feeds.yahoo.com.
Update: Greg Jarboe offers some interesting insight suggesting that perhaps Yahoo is not permanently taking blogs out of news search results.

Are you into marketing via Wikipedia? Then you’ll be interested in the most popular Wikipedia pages. via Google Blogscoped.

Yahoo issues another Weather Report.

Aaron Wall has posted an excellent article on search engine relevancy over at SEOBook.com explaining his perception of the different relevancy criteria used by Google, Yahoo and MSN. Aaron offers both a short version and long version. Yahoo is great, but can still be manipulated. Google is best at determining relevancy. MSN is still new and currently easiest to manipulate. Ask is good, but their small market share does not necessarily warrant specific attention from a SEO perspective.

A new V7n Search Marketing News blog launched recently adding another source of news on everything to do with the search engine industry. The blog is edited by Mr. Search Engine Blog himself, Peter Da Vanzo.

Expect nothing but good things from this blog as Peter and the upcoming line up of contributors will be sure to provide another perspective on the goings on in search marketing. A blog like this can be a real time-saver if you don’t have time to ready all the email newsletters and articles on search marketing.