TopRank Online Marketing

TopRank Online Marketing

15 Things Not to Miss at SES San Jose 2008

TopRank Online Marketing on Jul 15th, 2008     Online Marketing, Search Engine Strategies, SEO

SES San Jose or Bust

TopRank is sending five team members to the SES San Jose Conference August 18th-22nd, an event we’re sincerely looking forward to, especially with 80% of the sessions new to SES.Ā  Since this will be my first time attending the SES conference in San Jose, I am excited about all of the new sessions we will be attending.

My team mate Dana Larson has been to multiple search marketing conferences over the past year and is eager to discover what is new and different at next month’s event. Together, the two of us would like to share our “Top 15 Things Not to Miss at SES San Jose 2008″:

1. Your flight there. Ha!

Lee Odden

Reader Poll: Can SES, SMX and Pubcon Coexist?

Lee Odden on Sep 14th, 2007     Marketing PR Conferences, Pubcon, Reader Polls, Search Engine Strategies, Search Insider Summit, Search Marketing Expo

SES New York Audience

A lot has changed in the search marketing conference industry in the past year. The biggest news being the addition of Kevin Ryan to oversee Search Engine Watch and Search Engine Strategies along with the departure of Danny Sullivan from SES to start his own venture, Third Door Media and the Search Marketing Expo or SMX series of conferences.

Additional news includes the success of new conferences like MediaPost’s Search Insider Summit, programmed by David Berkowitz as well as the reduction in conference dates for Brett Tabke’s WebmasterWorld’s Pubcon down to one (albeit, temporarily) in Las Vegas. With the number of new and niche conferences popping up it begs the question as to whether the market demand can support so many events?

reader poll

Lee Odden

Reader Poll: How Many Conferences Does The Boss Send You To?

Lee Odden on Aug 28th, 2007     Marketing PR Conferences, Online Marketing, Reader Polls

Keynote - Marissa Mayer

Demand for talented search marketers is high and the number of educational opportunities has increased proportionately. We have a reader poll this week to get an idea of our reader’s conference involvement. See below.

Some prefer a structured training program like SEMPO Institute, DMA SEM Certification or Bruce Clay’s training program. Others prefer to compliment those programs or augment on the job training with industry seminars such as Search Engine Strategies and ClickZ Events, WebmasterWorld Pubcon, SMX, Search Insider Summit and the variety of vertical, regional and industry specific conferences that are now including search marketing in their programming.

Are you one of the thousands of people who attend these conferences?

Lee Odden

10 Secret Benefits of Attending SEM Conferences. Shhh.

Lee Odden on Jul 30th, 2007     Marketing PR Conferences, Online Marketing, Rant

shhh.jpg
In the past I’ve written about the benefits of attending Search Engine Strategies conferences with tips on gaining knowledge, finding new clients and employees, networking with others and even as a resource for generating content.

However, there are even more benefits you can gain from going to conferences like Search Engine Strategies, Pucon and SMX that you may want to consider, albeit with your humor hat on:

  1. Competitive intelligence – As you play the meet and greet game, you’ll undoubtedly run into employees from competing firms. Be sure to ask lots of questions. Smile, be friendly and engaging. Remember how important it is to be a great listener and remember: Loose lips sink ships! Also be sure to get PPTs from direct competitors, especially from their “new” speakers, who tend to want to impress and often include more information than they should. Also, some speakers don’t provide the conference organizer with copies of their PPTs. Don’t let that stop you! What do you think that pocket camera is for?
Lee Odden

June Search Marketing Conferences

Lee Odden on May 7th, 2007     DM Days, Marketing PR Conferences, Online Marketing, Search Engine Strategies

Wow, I just checked my calendar and June is one heck of a month for conferences. Regrettably, I’ve had to turn down two regional/private speaking gigs due to time conflicts and those really are the best for generating new business. However, the two events I will be speaking at are:

Bulldog Reporter’s Media Relations Summit, “Media Relations Unbound: How SEO and Social Media Have Revolutionized Our Reach” Washington, D.C. June 10-12, 2007. I will be speaking with fellow PR, Social Media and Search Marketing enthusiasts, Jamie ODonnell from SEO-PR and Sally Falkow of Expansion Plus. This looks like a fantastic event for the PR industry and I’ll be bringing one of our new account managers, Mike Yanke to fill up on all the PR and marketing wisdom being shared.

Lee Odden

Reader Poll: Best SEO SEM Conferences

Lee Odden on Feb 28th, 2007     Marketing PR Conferences, Online Marketing, Reader Polls, Search Marketing, SEMPO, SEO, SEO Training

reader poll

The winds of change are blowing in the search marketing conference scene this year with more offerings than ever. The big conferences persist, while new challengers as well as smaller and more practical seminars emerging.

SEO and Paid Search education is not limited to conferences with the DMA Search Engine Marketing Certification and the SEMPO Institute launching recently. However, conferences and seminars offer the added benefit of networking, prospecting and the kind of after hours education on topics that simply are not publicly available.

Which leads me to this week’s Reader Poll on conferences or seminars that offer search engine optimization and/or paid search marketing content.

What conference has been the best for gaining "how to" SEO/SEM knowledge?

  • Search Engine Strategies (49%, 44 Votes)
Lee Odden

SEO Training: Small is the New Big

Lee Odden on Feb 21st, 2007     Online Marketing

Have you noticed the number of regionalized or small scale search marketing conferences that are popping up?Jill Whalen has been running her High Rankings Search Engine Marketing seminar for a few years now (disclosure: I am a speaker for the Mpls event and my PR agency works with Jill) that is very hands on focused. The speakers all share a very similar philosophy about search marketing so there are not the mixed messages you get at larger events.

Danny Sullivan has started his SMX event (is that name a subliminal play on Search Marketing Sex?) starting in Seattle this summer as well.

There’s also Elite Retreat with a $5,000 price tag that includes: Guy Kawasaki, Aaron Wall, Lee Dodd, Darren Rowse, Jeremy Shoemaker, Kris Jones and Neil Patel. The marketing is getting slick on this one along with the all-star speaker lineup.

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