TopRank Online Marketing

Lee Odden

Should Companies Hire Multiple Search Marketing Firms?

Lee Odden on Jul 1st, 2008     Business of SEO, Interactive Marketing, Online Marketing, SEO

Hiring Multiple SEM Firms

On occasion TopRank will get calls from prospective clients that ask about hiring multiple SEO agencies in an effort to get the “best of both worlds” in terms of best practices and performance through competition. On the surface, I suppose I could see how someone might think this might make sense but in practice, it really doesn’t.

The “two is better than one” philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, the last thing a company needs is two agencies stepping on each other to make on-page optimization recommendations. Even worse are the possibilities for confusion with link building.

Lee Odden

Andy Beal on Running a SEO SEM Agency

Lee Odden on Sep 6th, 2006     Business of SEO, Online Marketing, Search Marketing, SEO

Andy Beal has been around the block and then some when it comes to building SEO-SEM firms. Today he posted his “Top 10 Business Mistakes Search Marketing Firms Make“. Here are Andy’s tips 1-10 and I’ve thrown in my own thoughts and observations after each.

1. Charging a “Set-up” Fee.
We’ve pretty much moved away from this but not 100% as some small projects warrant it. It does help companies spread costs out, but it also has to be managed properly since so much work occurs during the first 60-90 days of a campaign.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top