Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that’s been happening over the past 2-3 years and of course, because it’s the essence of what we’ve been doing at TopRank.
Forward thinking companies are investing in social media for a variety of reasons, including gaining a competitive advantage through building relationships, creating content and capturing mindshare. I think it’s safe to say that companies making investments in better connecting with their customers now, will have a distinct advantage over those that are resolved to “wait and see” with this social web thing.









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