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Lee Odden

SES NY Video: Sara Holoubek on SEMPO

Lee Odden on Mar 18th, 2008     Marketing & PR Industry, Marketing PR Conferences, Search Engine Strategies, SEMPO, Video Interviews

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.

http://video.google.com/videoplay?docid=-8718034651485792797

You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.

Lee Odden

SEMPO Announces 2008 Board of Directors

Lee Odden on Feb 25th, 2008     Online Marketing, SEMPO

I’m sure this will be well covered on the search marketing news blogs but I wanted to make a post because a good number of the new SEMPO board members are people I have known for years and respect a great deal. It can be a big commitment to donate your time to an association and SEMPO has proven itself to be a great resource for the search marketing industry.

  • Chris Boggs – SEO Manager, eMergent Marketing / Brulant, Inc.
  • Jessica Bowman – In-House SEO Expert
  • Massimo Burgio – Global Search Expert, Global Search Interactive
  • Bruce Clay – President, Bruce Clay, Inc.
  • Dave Fall – VP Product Management – Search Technology, DoubleClick, Inc.
  • Duane Forrester – Senior Program Manager, Microsoft
  • Sara Holoubek Free Agent Consultant
Lee Odden

SEMPO State of the Search Marketing Industry Survey 2008

Lee Odden on Jan 15th, 2008     SEMPO

The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.

Online Marketing Blog has a category on SEMPO including observations from the results of previous surveys including: “Search Marketers to Spend $5.7 Billion – 2005” which seems so small now compared to the $18 billion or so.  There’s also,  “SEO More Popular than Paid Search” which was not so much an indication of budget allocation, but of the percentage of companies using SEO compared to PPC at the time.

In exchange for taking the survey you’ll also get an advanced peak at results plus there are a few giveaways including:

  • 8 Gb iPod Touch
Lee Odden

New SEMPO Board Named

Lee Odden on Feb 26th, 2007     Marketing Industry News, Online Marketing, SEMPO

SEMPO sent out an announcement email this morning announcing the new board of directors for 2007. There were 37 nominees on the ballot and this year there was a 100% increase in the number of voters.  Congrats to all!

Chris Boggs – Search Strategist, Avenue A/Razorfish
Massimo Burgio – Global Search Expert, Global Search Interactive
Fionn Downhill – President/CEO, Elixir Systems
Dave Fall – VP Product Management – Search Technology, DoubleClick, Inc.
Duane Forrester – Manger – Search Marketing, Sports Direct
Sara Holoubek – Free Agent
Gord Hotchkiss – CEO/President, Enquiro Search Solutions, Inc.
Bill Hunt – CEO, Global Strategies International
Kevin Lee – Executive Chairman/Co-Founder, Did-it.com, LLC
Jeffrey Pruitt – President of Search Operations, iCrossing
Tanya Rietze – Global SEO Program Manager, Hewlett Packard
Dana Todd – Co-Founder/Principal, SiteLab
Dave Williams – Chief Strategist/Co-Founder, 360i, LLC

Lee Odden

SEMPO Board of Directors Nominees

Lee Odden on Jan 26th, 2007     Marketing Industry News, Online Marketing, SEMPO

SEMPO has announced the list of nominees for the 2007 board of directors.

Lee Odden

SEMPO Board Nominations Open

Lee Odden on Jan 11th, 2007     Marketing Industry News, Online Marketing, SEMPO

SEMPO
My fellow search engine optimization and public relations enthusiast, Greg Jarboe, kindly reminded me today of the upcoming SEMPO board nominations for 2007-2008. The year went by pretty fast because it seems not long ago that SEMPO announced it’s new board members.

If you want a venue to make a difference and/or an impact on the search marketing industry, a SEMPO board membership might just be the ticket.

All current SEMPO members are eligible to nominate members or themselves for a board position. Nominations are open through Thursday, January 18, 5:00 PM Eastern Time.

To make a nomination, login to sempo.org, click on the “2007 Board of Directors Election” link and you will be presented with an email address you can use to nominate board candidates.

Lee Odden

SEMPO Survey and Webinar

Lee Odden on Nov 22nd, 2006     Marketing Industry News, Online Marketing, Search Marketing, SEMPO, SEO

sempo.jpg
SEMPO is running their State of the Search Marketing Industry survey again and I would encourage anyone working in the field to take a few minutes and fill it out. The survey provides excellent insight into the direction of search marketing budgets, tactics and trends.¬† I know I’m curious to see how it compares to the Marketing Sherpa Benchmark Guide 2007 data.

Also, there’s a giveaway for those of you that need that kind of incentive.¬† “As a thank you to everyone who participates in the survey, each respondent will be eligible to win one free full-conference pass to any Search Engine Strategies (SES) event in 2007.” SES conferences passes are in the range of $1200-$1500 so that is a nice prize.

Lee Odden

Search Marketing Links 110606

Lee Odden on Nov 6th, 2006     Marketing Industry News, Online Marketing

SEMPO is running their third annual search marketing survey.

Wordze.com New Keyword Research Tool

Yahoo Upgrades Shopping Search – SEJ

MySpace goes to Japan – SEJ

Small Business SEM Interview with Jon Glick of Become.com – Part 1, Part 2

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