TopRank Online Marketing

Lee Odden

Session: Build Investment Interest in Your SEO/SEM Firm

Lee Odden on Mar 17th, 2008     Business of SEO, Search Engine Strategies

Pat Hall Anne Kennedy

How to Build Investment Interest in Your SEO/SEM with an introduction by Anne Kennedy and a presentation by Patricia Hall, Investment Banker, Hallmark Capital. If you own and/or are running a fast growing search marketing agency and want to gain more insight into making your firm more valuable for acquisition/investment, then this session is for you.

Pat Hall

What Wall Street looks at.

  • Client list is important. Keep in mind, if you have big name clients now, what will you need to do to keep them.
  • Nature of revenues. Are they one time projects or are they retainer based? One time projects can be good if you specialize and can go to all the other players in a category.
TopRank Online Marketing

5 Ways to Better Leverage Your SEO Firm

TopRank Online Marketing on Feb 21st, 2008     Business of SEO, Online Marketing, SEO

3d People Around a Table
Search Marketing is well documented as one of the most effective marketing strategies a business can employ regardless of the economic environment. Now more then ever companies recognize search as an essential element to their businesses bottom line and are seeking out the help of professional SEO firms.

Finding the right search marketing agency is no doubt a daunting task. But what happens once you’ve done your due diligence and chosen an SEO firm that best suits your style and philosophy?

Below are 5 ways to ensure you’re getting the best return on your search marketing dollars from your SEO invrestment:

1. Have Realistic Expectations

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