TopRank Online Marketing

Lee Odden

TopRank Weekly Recap 012707

Lee Odden on Jan 27th, 2007     Marketing Industry News, Online Marketing, Search Marketing, SEO, TopRank Agency News

Here is a list of the week’s blog posts on Online Marketing Blog focusing on SEO, blogging and business of search marketing.

SEMPO Board of Directors Nominees (Lee) – Voting begins Feb 6.

Search Marketing Blogs Update 012607 (Lee) – 18 new search marketing blogs added this week. We’re now at 350 and Todd Malicoat added a new CSE.

Friday Search News 012507 (Lee) – Googlebombs, Interviews with Bruce Clay and Marissa Meyer of Google.

Content vs Links (Lee) – This debate is missing the most critical concept: distribution.

The Lowdown on Web Designers and SEO (Lee) – Why your web designer didn’t make your site search engine friendly.

Recommendations for Collaboration Software (Lee) – Looking for tips on cross platform hosted email and calendar software.

Lee Odden

SES Chicago SEO Videos – Bruce Clay

Lee Odden on Dec 8th, 2006     adtech, Blogging, Interviews, Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon, Search Engine Strategies, Video Interviews

I’ve had a standing request for an interview with Bruce Clay for about a year now and we finally decided to just do a short one on video, which works for me and I think it will work for you as well.

Bruce Clay is one of the best known brands in the world of search marketing and if you attend Search Engine Strategies, WebmasterWorld Pubcon or ad:tech conferences, you’re sure to see him and his team on the exhibit hall and/or presenting to attendees. Thousands of people have used his SEO tools and participated in his company’s SEO training programs.

Lee Odden

Getting Spidered With Your Pants Down

Lee Odden on Jul 27th, 2006     Online Marketing, SEO

Here’s an example of what happens when your site or blog gets indexed by a search engine when things aren’t working quite right. A search on Yahoo for “SEO Blog” shows Google’s Matt Cutts at number one. Great, but take a look at the title and snippet of text.


The same search on Google shows Matt’s blog at number one as well, with the title and snippet as it should be:


After comparing search results between Yahoo and Google, I wish Yahoo would add the date a site was last indexed and I wish Google would add the “Also try” search phrases at the top like Yahoo does.

Lee Odden

Cartoon Barry

Lee Odden on Jul 20th, 2006     Blogging, Blogging News, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies

Award winning SEO blogger Barry Schwartz of Search Engine Roundtable and RustyBrick has started a new blog called the “Cartoon Barry Blog“. What will you find there?

  • Summarized daily recaps
  • Interactive Cartoon Barry, provided by SitePal, will also give short recaps virtually, click the play button here to see an example.
  • Personal life things
  • Business related things from RustyBrick
  • Rants on anything, even search
  • And more!

It’s a pretty cool blog especially with the animated SitePal feature that uses Barry’s voice. The design is very slick. In fact, seeing the cool design of the Cartoon Barry blog was the last straw for me in my procrastination over when to update the design of Online Marketing Blog. Thomas is working on putting the finishing touches and hopefully we’ll have it up and running early next week.

Lee Odden

Search Marketing News Blog

Lee Odden on Mar 16th, 2006     Blogging, Marketing Industry News, Online Marketing, Search Marketing, SEO

When Online Marketing Blog was started in 2003, it was mostly a re-blog. One where I would post links to articles and sometimes offer commentary. In 2005 I changed that to focus on original content, interviews, tips, resources and more substantial commentary on news items. Yet I still had the urge to post/bookmark interesting news items, but do not have time to comment on them. Hence, the Search Marketing News Blog was born.

When PR firms and companies send me pitches, often times I will post the info at Search Marketing News. Product announcements, links to other bloggers’ interesting posts and relevant major news stories will all be found on the Search Marketing News Blog.

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