TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Art of SEO: Best Search Engine Optimization Book in 2009

Lee Odden on Dec 30th, 2009     Book Reviews, Online Marketing, Reader Polls, SEO

Our recent reader poll of 14 books either focused on, or with significant content dedicated to, Search Engine Optimization has concluded with 174 votes. And the winner by one vote and 27% of the total votes is….

Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Rand Fishkin and Jessie C. Stricchiola.

.Art of SEO

Published by O’Reilly, this phone book sized bundle of SEO wisdom is chock-full of advice for marketers that want to leverage search engine optimization as a marketing channel. Congratulations on winning our Reader Poll!

Here are several reviews of Art of SEO to consider or you can take up O’Reilly’s offer to write one yourself.

Runners up for Best SEO book of 2009 were:

Lee Odden

Search Engine Relevancy

Lee Odden on Jun 13th, 2006     Ask, Google, Marketing Industry News, Microsoft Bing, Online Marketing, SEO, Yahoo

Aaron Wall has posted an excellent article on search engine relevancy over at SEOBook.com explaining his perception of the different relevancy criteria used by Google, Yahoo and MSN. Aaron offers both a short version and long version. Yahoo is great, but can still be manipulated. Google is best at determining relevancy. MSN is still new and currently easiest to manipulate. Ask is good, but their small market share does not necessarily warrant specific attention from a SEO perspective.

This is a great resource offering some very useful tips and insights for those that are grappling with understanding how search engines determine what’s relevant. This article is not just for newbies though. Aaron pays attention to concepts like the importance of site age, editorial and social factors that you don’t see in other articles of this sort and that are increasingly important.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top