TopRank Online Marketing

TopRank Online Marketing

SES San Jose: 5 Things No One Will Tell You About SEM

TopRank Online Marketing on Aug 19th, 2008     Online Marketing, Search Engine Strategies, Search Marketing, SEO, SEO Tips

5 Things No One WIll Tell You About SEM

Who doesn’t like when secrets are given away? I know I do, and I can’t be the only one who thrives on search engine tips, rumors and gossip. This afternoon the expert panel of David Rodnitzky, Terry Whalen, Chris Knoch, Vinny Lingham and Chris Zaharias, we in the audience learned some new, exciting and potentially scary tips from these industry experts.

Debunking 5 current SEM assumptions – the continued growth of the long tail, the 1,001 things to do in SEM, that everyone should do SEM, listening to the search engine and the opaqueness of search – the panel addressed the following realities of the SEM world.

Lee Odden

SES Toronto: SEO Don’ts, Myths and Scams

Lee Odden on Jun 20th, 2008     Search Engine Strategies, SEO, SEO Tips

SEO Myths Panel SES Toronto

If you’ve been in the search marketing industry for any length of time, you’ve undoubtedly encountered a wide variety of conflicting or outdated advice. Since “how to” information in so many other industries is often presented as an absolute, many people look for the same kinds of static and perpetual rules with search engine optimization. The problem comes from not discerning SEO myth and speculation from fact which can be a very costly mistake.

Moderated by Matt Van Wagner, this session (SEO Don’ts, Myths and Scams) included some of the most experienced SEO practitioners in the business with Jill Whalen of High Rankings, Amanda Watlington of Searching for Profit and Lyndsay Walker from WestJet.

Lee Odden

5 Myths about SEO

Lee Odden on Dec 14th, 2006     Business of SEO, Online Marketing, SEO

seo-myths.jpg
When you size up the search marketing industry, you really have to marvel at all the different information sources, many of them conflicting, and how search marketers are able to stay on top of what’s current and relevant compared to noise and malarkey.

In the course of talking to prospective clients, prospective business partners, attending conferences and events, reading blogs, books, discussion threads, forums, newsletters and industry publications, you can get exposure to an amazing variety of observations about SEO. Many of them are spot-on. Some of them are tales of a mythical nature. A few are just plain bunk.

For some context on this post, I think it is important to note the distinction in intent for most search engine optimization efforts: SEO for publishers, blog networks and affiliates is a different thing than SEO for lead generation and on-site transactions/sales. Many tactics are the same, but the intentions and outcomes are very different.

Lee Odden

RocketGoogle

Lee Odden on Jul 31st, 2006     Google, Online Marketing

Matt Cutts
Matt Cutts of Google has posted some videos of himself answering reader mail on different topics related to SEO:

Seeing someone explain a thing is a much different experience than reading about it, especially for people just learning about search engine optimization.

A little over a week ago, Matt made a post about what direction to take his blog. There were a huge number of responses and I tossed one in:

“Since Rocketboom has taken a different direction maybe you could fill the void and start RocketGoogle? That way the cuttlets could get a dose of you in living color.”

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