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Lee Odden

SEO Training & Learning Resources

Lee Odden on Aug 25th, 2011     Online Marketing, SEO, SEO Training

SEO TrainingTo learn the art and science of SEO (search engine optimization) it is my belief that the best source is your own efforts at hypothesis, experimentation and refinement.

If you’re starting from scratch and really have no idea what SEO is, then certainly one of the popular SEO books would be a appropriate as well as attending an industry conference like SES, SMX, Pubcon or a regional event.

Both Google and Bing have made great efforts at providing webmasters with resources that are worth checking out as well. Online SEO training like that offered by Market Motive (affiliate link) can help those without the time to attend “real world” events.

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Agency + Client = Superhero Link Building Team

TopRank Online Marketing on May 8th, 2008     Business of SEO, Link Building, Online Marketing, SEO, SEO Training

Two heads are better than one. How many times have we all heard that in our lives?  When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always important to have a sidekick. Or a team of sidekicks.

captainplanet

The same is true of link building teams. It can be considered a general rule of thumb to say “the more, the merrier” when it comes to the size of a team working on link building, social media and content promotion. An experienced team working together will generate far more inbound links and traffic to the target website than just one person – bent over a desk, Red Bull in hand, click-clacking away on the keyword.

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Advanced SEO Course Review – SEMPO Institute

TopRank Online Marketing on Feb 28th, 2008     SEMPO, SEO, SEO Training

SEMPO Institute released their online training program for SEO and PPC late 2007. TopRank has previously written a review of the “Fundamentals Course” now known as the “Insider’s Guide to Search Marketing”. SEMPO Institute students that complete the Insider’s Guide can then move on to the two advanced training courses, one of which is the Advanced SEO Specialist course. I’ve recently completed that training and have the following review:

Advanced Internal Linking How To

The Advanced SEO Course builds on the basics covered in the Insider’s Guide to Search Marketing, and then expands into research and execution of many SEO tactics including: keyword research, web page construction, link building tactics and writing appropriate website copy.

SEMPO Institute’s Advanced SEO Course is divided up into 5 learning modules:

  • Advanced Keyword Research
Lee Odden

Internet Marketing Interview with Jim of WeBuildPages

Lee Odden on Jan 3rd, 2008     Interviews, SEO, SEO Tips, SEO Tools, SEO Training, Spotlight on Search

Jim Boykin

The Internet Marketing instructional program including videos and tools conceived by We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that’s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the famous We Build Pages SEO and link building tools have been taken offline and included in the program along with many of the private WBP tools.

I was fortunate to be included in the program and Jim was good enough to take some time and answer a few questions about Internet Marketing Ninjas during the launch to cover how/why it was started, how he was able to get some of the smartest search marketers to give up their secrets and what future enhancements are in store.

Lee Odden

Interview With Terry Plank SEMPO Institute

Lee Odden on Jan 2nd, 2008     Interviews, Marketing Industry News, SEMPO, SEO Training, Spotlight on Search

The opportunities in the search marketing industry are as good now as they’ve ever been. With a new year many people working for agencies, just getting out of college or the military will be looking for careers and training that fits their need for a technical yet creative job that also doesn’t stagnate.

terry-plank.jpg

To help fulfill the growing demand for training and education in the search marketing industry, SEMPO Insitute has been created to provide structured, peer reviewed educational opportunities. The Institute is led by dean, Terry Plank and Online Marketing Blog is pleased to provide readers with this interview about how SEMPO Institute was created as well as the challenges and opportunities facing the search marketing industry.

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Session: So You Want To Be A Search Marketer?

TopRank Online Marketing on Aug 22nd, 2007     Business of SEO, Marketing Industry News, Online Marketing, Search Engine Strategies, SEO

So You Want To Be A Search Marketer

Raise your hands if you want to be a Search Marketer! This session I attended on Day 3 of SES San Jose 2007 taught us how to better educate those who want to start in the SEM business, and how the rest of us already in it should continue learning.

First, Pradeep Chodra, co-founder of OMLogic, spoke on the highlights of working in SEM. Some of those highlights include an exciting and adventurous industry, flexibility of where and when you work because the internet is portable and global, the fact that you don’t need a professional degree to be good at SEM and that the salaries can turn out to be very attractive if you work hard and know what you’re doing as a search marketer.

Lee Odden

SEO Seminar Minneapolis

Lee Odden on Feb 5th, 2007     Marketing PR Conferences, Online Marketing, SEO

Renowned search engine optimization expert, Jill Whalen of High Rankings is bringing her traveling SEO experts roadshow to Minneapolis this coming March 15th and 16th. I am honored to say that Jill has asked me to participate in the training as well.

The Minneapolis High Rankings Seminar will feature some of the most experienced and talented search marketing trainers, most of which have spoken at major conferences such as Search Engine Strategies:

  • Jill Whalen – High Rankings
  • Scottie Claiborne – Successful-Sites
  • Matt Bailey – Site Logic Marketing
  • Christine Churchill – KeyRelevence
  • Karon Thackston – Marketing Words
  • Lee Odden – TopRank

Topics to be covered in the two day seminar include:

  • Search Engine Optimization Overview
  • Technical Design Issues
Lee Odden

Dan Thies Calls it Quits

Lee Odden on Dec 28th, 2006     Marketing Industry News, Online Marketing

In a recent email newsletter from SEO Research Labs, Dan Thies announces, “As of January 1st, I am closing the doors on my SEO training programs.” That’s a pretty bold statement, but Dan’s not quitting entirely. He’s just moving the show to another venue.

I can’t provide exact details because the others involved in Dan’s new venture have yet to make their announcements. But here’s what I do know. Dan has established his authority as a search marketing expert and has been providing search marketing coaching and training for several years now. Over the years the search marketplace has become more complex and his students often have more issues to deal with than just search marketing.

Lee Odden

SEMPO Survey and Webinar

Lee Odden on Nov 22nd, 2006     Marketing Industry News, Online Marketing, Search Marketing, SEMPO, SEO

sempo.jpg
SEMPO is running their State of the Search Marketing Industry survey again and I would encourage anyone working in the field to take a few minutes and fill it out. The survey provides excellent insight into the direction of search marketing budgets, tactics and trends.¬† I know I’m curious to see how it compares to the Marketing Sherpa Benchmark Guide 2007 data.

Also, there’s a giveaway for those of you that need that kind of incentive.¬† “As a thank you to everyone who participates in the survey, each respondent will be eligible to win one free full-conference pass to any Search Engine Strategies (SES) event in 2007.” SES conferences passes are in the range of $1200-$1500 so that is a nice prize.

Lee Odden

Interview with Dan Thies of SEO Research Labs

Lee Odden on Mar 13th, 2006     Business of SEO, Interviews, Keyword Research, Online Marketing, SEO, SEO Tools, Spotlight on Search

Spotlight on Search – Interview with Dan Thies of SEO Research Labs

When you think of keyword research services, the name that often comes to mind these days is Dan Thies. In developing his search marketing business, he was able to find a niche in keyword analysis and successfully progress that into search engine marketing and optimization training with SEO Research Labs and also a book, the Search Engine Marketing Kit.

In this interview with Dan, find out how he started out, his take on keyword research tools, common misconceptions about search engine optimization, search engines and SEO training.

Please describe your background and how did you get involved with search marketing?

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