TopRank Online Marketing

Lee Odden

SES Chicago SEO Videos – Stacy Williams

Lee Odden on Dec 8th, 2006     Interviews, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines, Search Marketing, Video Interviews

Stacy Williams is a long time search marketer in Atlanta and I’ve known her and partner/husband Matt for about 3 years. Stacy is a long time Search Engine Strategies speaker and is equally adept in the SEO and SEM fields. At Search Engine Strategies Chicago, Stacy had a few very interesting things to say about search engines making modifications to campaign creative, match type and ad status without notifying the advertiser.

In this video interview, I asked Stacy to elaborate and she provided three specific examples. I hope someone from the search engines reads this and offers insight into why these things happen.

http://video.google.com/videoplay?docid=-7089520331147124597

I would like to link to Stacy’s blog but, sigh, she doesn’t have one. :)

Lee Odden

SES Chicago SEO Videos – Laura Thieme

Lee Odden on Dec 8th, 2006     Business of SEO, Interviews, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEMPO, SEO Training, Video Interviews

I’ve casually known Laura Thieme of BizResearch for about 2 years but for some reason our paths crossed repeatedly at the recent Chicago Search Engine Strategies conference. First it was the in the speaker ready room, then the most excellent Vintage Tub and Bath SES Dinner (yeah Allan!) where I sat across the table from her team members Traci and Jessica, then again during the conference, then the ClickTracks party and finally on the last day of the conference when I asked her to do a short interview.

Laura has been a speaker at SES for many years and will be teaching a college level course at a University Business School in Ohio next year. In this short video interview, I asked Laura about the need for consistent information and education on search marketing as well as her thoughts on gender distribution in the industry.

http://video.google.com/videoplay?docid=8939619874697509066
Lee Odden

SES Chicago SEO Videos – Bruce Clay

Lee Odden on Dec 8th, 2006     adtech, Blogging, Interviews, Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon, Search Engine Strategies, Video Interviews

I’ve had a standing request for an interview with Bruce Clay for about a year now and we finally decided to just do a short one on video, which works for me and I think it will work for you as well.

Bruce Clay is one of the best known brands in the world of search marketing and if you attend Search Engine Strategies, WebmasterWorld Pubcon or ad:tech conferences, you’re sure to see him and his team on the exhibit hall and/or presenting to attendees. Thousands of people have used his SEO tools and participated in his company’s SEO training programs.

Lee Odden

SES Chicago SEO Videos – Reprise Media

Lee Odden on Dec 7th, 2006     Google, Interviews, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines, Search Marketing, Spotlight on Search, Video Interviews

Next up in our series of SEO videos from Search Engine Strategies here in windy and cold Chicago is Joshua Stylman and Peter Hershberg from Reprise Media. In this short interview they talk about the multiple sessions each of them are presenting as well as commentary on the search marketing industry.

http://video.google.com/videoplay?docid=868588596628604993

Reprise Media also publishes a well-written blog called Search Views.

Lee Odden

AllBusiness.com SEO Videos

Lee Odden on Nov 6th, 2006     Online Marketing, SEO, SEO Tips, TopRank Agency News, Video Interviews

allbusiness-video-screencap-300.jpg
I just noticed today that AllBusiness.com had posted the basic SEO videos from the shoot we did a month ago or so. Most of them are pretty short little snippets and turned out ok, but I think we’ll shoot some in our office so we can do multiple takes. I had very little sleep the night before and it appears my facial muscles have a mind of their own.

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