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Lee Odden

SEO: Rocket Science or Colonoscopy?

Posted by Lee Odden on Jan 16th in Online Marketing, Pay Per Click, Rant, SEO |

Aren’t you glad I didn’t include an image with this post? OK, so SEO isn’t rocket science, but it’s not a colonoscopy either. Well, maybe GooogIe thinks SEO is rocket science, but what do they know. :)

What’s with the cliche’s? Cliche’s are simply a way to hide innuendo which was the case when this Dave Pasternack -  SEO/rocket science guff all started. Some of the arguments in this debate are not entirely without merit so I’ll take a humorous and a somewhat practical approach to explaining a few.

SEO: Rocket Science or Colonoscopy?
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Lee Odden

The Lame PPC and SEO Debate

Posted by Lee Odden on Dec 19th in Online Marketing, Pay Per Click, Rant, SEO |

In yesterday’s interview with Andy Beal, I made reference to comments in a DM News article that cited SEO as on the way out and that SEO is “simple”, positioning PPC as “better” etc. Andy’s response, which I think was not entirely without a sense of humor, invited an interesting response from Richard Ball.

You don’t have to look far to find commentary about PPC vs SEO, some good humor and lively debate.

The Lame PPC and SEO Debate
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