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Ashley Zeckman

Online Marketing News: Marissa Mayer Says Yahoo!, Shell Media Disaster, General Mills on Pinterest, Semantic Search A Reality

Ashley Zeckman on Jul 20th, 2012     Online Marketing

Is Bigger Always Better?

This recent infographic from Mogreet weighs the effectiveness of “Narrowcast” vs. “Broadcast” as it relates to social and mobile marketing.  In a sea of noise marketers need to know how to get through to their customers.  Highlights include:

  • 98% of all text messages are opened
  • 84% of Facebook news feed stories are not viewed
  • 174 million Americans text daily

Google’s Marissa Mayer Says Yahoo!
One of the biggest and most shocking news items this week was Google executive Marissa Mayer transitioning to the new CEO of Yahoo!.  Mayer has been an employee of Google for 14 years and was one of the most public figures for the search engine giant.  I for one am curious to see if she can turn Yahoo’s sinking ship around!  Via CNN.

Lee Odden

In Search, Your Competition Isn’t Who You Think

Lee Odden on Aug 4th, 2011     Online Marketing, SEO

SERPS Competition“Who are your competitors?” asks the Online Marketing consultant to the new SEO client. “Company XYZ and 123″ says the VP of Marketing. The consultant goes to Google and does a few searches on the key solutions offered by the client’s business. Company XYZ and Company 123 are nowhere to be found in the search results.

This situation happens a lot in the search marketing world. Companies tend to see competitors solely as who they bump up against when going after new business, or who prospects say they are also considering. But in the search world, the competition extends beyond other companies in your industry. It also includes any kind of content or information source that appears in search results wherever prospects are looking.

Lee Odden

Organic Versus Paid Search Results

Lee Odden on Sep 25th, 2006     Marketing Industry News, Online Marketing, Search Engines, Search Marketing, SEO, Social Media

image courtesy of robot-frog.com
A new WebSideStory study announced today shows that paid search has only a slight advantage over organic search results for conversions.

The study looked at more than 57 million search engine visits on Google, Yahoo and MSN and showed a median order conversion rate of 3.40 percent at business-to-consumer e-commerce sites for pay per click compared to a conversion rate of 3.13 percent for organic search results during the same timeframe.

This announcement is timely, because recently, someone on our MIMA-SM discussion list asked about clickthrough rates on organic versus pay per click ads in search results. It’s pretty common knowledge that most people click on the organic results, but this person was looking for a credible resource citing specific numbers.

So here’s what I found:

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