SES Chicago 2013

Linkbuilding the Right Way #SESCHI

Linkbuilding Panel at #SESCHI

In late July, Google updated it’s stated policy on what ‘linkbuilding’ activities now constitute link schemes. While the update was clear  – heavy hyperlinking in press releases, advertorials and large scale guest-blogging are now considered link schemes – the repercussions of the update and it’s lasting impact on SEO have been far more murky.

Nobody likes murky. Not in a drink and especially not when real business outcomes are associated with search visibility and the traffic it generates.

With the session promise of sharing how to linkuild the right way, Jennifer Slegg introduces Chuck Price, Founder of Measurable SEO. Jumping off the stage to begin his presentation, Price’s goal is clearly to dispel the notions that links ‘no longer matter.’ He starts with humor and honesty, “[l]inkbuilding is NOT sexy! Nor is it fun.” But, Price asserts, links are still the number 1 factor influencing search ranking. Two thing are certain, Matt Cutts has said as recently as July in an interview with Eric Enge, that links still matter and not all linkbuilding is bad.

Maximizing Usability & Findability Among Multiscreen Users #SESCHI

Web ArchitectureRemember the days of just watching TV? Or just working on your computer? How about finding what you needed from one source—like a book, phonebook, or one website? Those days are over. Completely.

Google released a study earlier this year that revealed 90% of people use multiple screens sequentially to accomplish their goals, using up to an average of 3 different screen combinations each day. The key takeaway from their study? Content needs to be optimized for all channels so brands don’t run the risk of losing conversions from any one channel.

This new initiative has posed several challenges to marketers on how to make their site findable, and usable, to multiscreen users in order to retain conversions. Bryson Meunier of Resolution Media and Shari Thurow of Omni Marketing Interactive shared a few best practices and tips on how to create the best website architecture to achieve excellent multiscreen experience.