TopRank Online Marketing

Thomas McMahon

SES Chicago 2007 Wrap Up

Posted by Thomas McMahon on Dec 7th, 2007 in Marketing PR Conferences, Online Marketing, Search Engine Strategies |

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Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it. :)

Here is a recap of the SES Chicago posts in case you missed any:

Jolina

Do Your Keywords Account for Local Vernacular? SES Chicago Session

Posted by Jolina on Dec 6th, 2007 in Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines |

chicago-sky.jpg
Different regions of the country have very different ways of saying the same thing. Maybe it’s because our country is spread across such a large land mass, because we’re a melting pot or maybe it’s because we all love creating new words and coining new phrases.

Whatever the reason, there are various ways to say the same thing and most often the word chosen is dictated by the region, creating an opportunity for every website to capture more visitors, if they are indeed optimized for the variations.

Jolina

SES Session: Igniting Viral Campaigns

Posted by Jolina on Dec 3rd, 2007 in Marketing PR Conferences, Online Marketing, Search Engine Strategies, Social Media, Viral Marketing |

A slew of SES Chicago attendees sat in on the session - Igniting Viral Campaigns - to learn how they just might create the next Burger King Chicken Campaign, in which Burger King was able to increase chicken sandwich sales with a website and a subservient chicken.

Maybe we’re not all looking to sell more chicken sandwiches, but we are looking to take a message and make it viral.

Each panelist provided insight on what they believe to be the keys to making content buzzworthy.

Bill Hanekamp at SES Chicago Bill Hanekamp, CEO, The Well hammered home the importance of relevancy to session attendees.

Jolina

SES Session: Meet the Web Analytics Players

Posted by Jolina on Dec 3rd, 2007 in Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines, Web Analytics |

SES Chicago In a morning session, here at SES Chicago, attendees had the chance to learn from and interact with folks from the world of Web Analytics.

In particular, if you’ve been wondering what’s new with Google Analytics, I’ve got the scoop for you.

Kristen Nomura, Sr. Account Manager at Google Analytics briefed us on 3 new features and why they are important.

1. Internal Site Search Now Available
Internal Site Search and reporting is now available. This allows you to gain more insight into:
-what keyword phrase was searched
-who searched
-when did they search and
-from what pages are visitors searching most often

Jolina

SES Chicago: Catering to Clients both Big & Small

Posted by Jolina on Dec 2nd, 2007 in Marketing PR Conferences, Online Marketing, Search Engine Strategies |

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I’m off to Chicago, Illinois (my home state) this week to cover SES Chicago and will be posting session and event coverage here on Online Marketing Blog as the week progresses.

Attending conferences is a fantastic part of working for TopRank. Conferences are a learning opportunity like no other and help spark new ideas, approaches and tactics. I’m particularly excited about SES Chicago as it combines two things I absolutely love: Search Marketing & Chicago.

Over the past few weeks I’ve been asked what I’m most excited about with the conference. Below are a few thoughts on that:

Mike Yanke

SES Chicago: Traveling Locally To Ensure Clients Are Found Universally

Posted by Mike Yanke on Dec 2nd, 2007 in Marketing PR Conferences, Online Marketing, Search Engine Strategies |

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While I am not native to Chicago (regular readers are well aware that TopRank Online Marketing is native to one of the 50 toughest states in the union - Minnesota) - it is a far more local journey than my last two excursions, to SES San Jose and the Bulldog Reporter Media Relations Conference in DC.

My objective at SES Chicago next week will be to both cover sessions for the benefit of our valued readers here at Online Marketing Blog and to learn as much as is possible in a short week about topics such as universal search and marketing with social media - what are best practices, what are the most powerful tactics?

Lee Odden

SES Chicago Interview: Kevin Ryan and Kevin Heisler

Posted by Lee Odden on Nov 29th, 2007 in Interviews, Online Marketing, Search Engine Strategies, Spotlight on Search |

Spotlight on Search: Interview

What we have for you today is a double scoop, double feature and two times our regular interview spunk involving Kevin Ryan, Global Content Director for Search Engine Strategies and Search Engine Watch and Kevin Heisler, Executive Editor of Search Engine Watch. I’ll have to say, there are a few gems in this one, so read on:

kevin-ryan.jpg kevin-heisler1.jpg
(Heisler photo credit, Christine Churchill)

Let’s cut to the chase on SES Chicago and Pubcon happening at the same time this year. I am not sure most people realize it was not intended to happen that way. Do you anticipate there being much of an effect on attendance? How different are the audiences these two events are attempting to attract?

Jolina

60 Minutes with Seth Godin and a Meatball Sundae

Posted by Jolina on Nov 2nd, 2007 in Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Industry News, Social Media |

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The Search Engine Strategies conference in Chicago is coming up in just a little over a month and I was given the awesome opportunity to participate in a call with Seth Godin and Kevin Ryan of Incisive Media yesterday where Seth discussed in his new book, Meatball Sundae.

Lee Odden

Pubcon Las Vegas and SES Chicago

Posted by Lee Odden on Apr 26th, 2007 in Marketing PR Conferences, Online Marketing, Pubcon, Search Engine Strategies |

During SES New York I heard that this year’s Pubcon Conference will be held the same week as the Chicago Search Engine Strategies conference. This wasn’t by choice, as neither conference will benefit from happening at the same time. I believe it had to do with how the Las Vegas Convention Center situation worked with Pubcon and things happened that required the Pubcon event to be moved to a different date than originally intended.

SES Chicago is 12/3-6 and PubCon Las Vegas runs 12/4-7.  This is a really tough call because Pubcon only happens once a year and SES Chicago is in our back yard. However, I do plan on having TopRank staff at both events

Lee Odden

Video Interview on Transparency and Social Media

Posted by Lee Odden on Jan 2nd, 2007 in Blog Marketing, Interviews, Online Marketing, Online PR, Social Media, Video Interviews |

The WebProNews video blog posted an interview Mike McDonald did with myself and Stephan Spencer during the Chicago Search Engine Strategies conference where we talk about marketing and public relations issues with blogs and social media.

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Congrats to Mike, Chris and Richard on a great job with these videos!

Lee Odden

Place Your Votes for Hat Bait

Posted by Lee Odden on Dec 11th, 2006 in Link Building, Marketing PR Conferences, Online Marketing, SEO, Search Engine Strategies, Viral Marketing |

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(I’m crazy for hatbait)
On the tails of the Drink Bait promotion during WebmasterWorld Pubcon in Las Vegas a few weeks ago, Li from Search Marketing Gurus ran a very interesting “Hat Bait” promo during the Chicago Search Engine Strategies conference. I believe she has the largest single collection of labeled SEO photos anywhere!

Everyone from Danny Sullivan to MC Detlev posed with one of Li’s funky hats. Now’s your chance to vote (via comments) on which photo of a search marketer wearing a silly hat is your favorite.

I think some other creative variations for “bait” that include some social media could be:

Lee Odden

SES Chicago Clicktracks Party

Posted by Lee Odden on Dec 9th, 2006 in Marketing PR Conferences, Online Marketing, Search Engine Strategies |

John Marshall
One cannot go an evening at a Search Engine Strategies conference without some type of revelry and Wednesday night was no exception. Clicktracks delivered an encore of sorts by having a party at B.L.U.E.S. which is where TrueLocal had a party two days prior.

ClickTracks Party SES Chicago
Guests were treated to drinks, food and the musical stylings of Chico Banks and the Candy Lickers - yep, that’s right. There was an additional singer to rev things up (didn’t catch his name though) added after a few songs.

John Marshall, Laura Thieme
As you can see John and Laura Thieme got up and put it down on the dance floor along with other SES party goers.


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