TopRank Online Marketing

Lee Odden

SES NY Video: Sara Holoubek on SEMPO

Lee Odden on Mar 18th, 2008     Marketing & PR Industry, Marketing PR Conferences, Search Engine Strategies, SEMPO, Video Interviews

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.

http://video.google.com/videoplay?docid=-8718034651485792797

You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.

Lee Odden

Day One SES NY 2008 Summary and Photos

Lee Odden on Mar 18th, 2008     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies

SES New York Audience

Yesterday proved to be an interesting kickoff to this year’s Search Engine Strategies conference here in New York. The Organic Listings panel was entertaining and informative as always and the Build Investment Interest in your SEO/SEM firm was an early indulgence for myself that offered great tips for those looking at the future liquidity and monetization for their agency.

Jolina weighed in with her posts on excellent sessions, Four Ways to Redfine the Customer and Three Tips for Successful Analytics. There was also a spontaneous goofball interview with Mike McDonald of WebProNews offering a few insights about the future of SES/SMX.

Lee Odden

Session: Build Investment Interest in Your SEO/SEM Firm

Lee Odden on Mar 17th, 2008     Business of SEO, Search Engine Strategies

Pat Hall Anne Kennedy

How to Build Investment Interest in Your SEO/SEM with an introduction by Anne Kennedy and a presentation by Patricia Hall, Investment Banker, Hallmark Capital. If you own and/or are running a fast growing search marketing agency and want to gain more insight into making your firm more valuable for acquisition/investment, then this session is for you.

Pat Hall

What Wall Street looks at.

  • Client list is important. Keep in mind, if you have big name clients now, what will you need to do to keep them.
  • Nature of revenues. Are they one time projects or are they retainer based? One time projects can be good if you specialize and can go to all the other players in a category.
Lee Odden

Session: Organic Listings Forum

Lee Odden on Mar 17th, 2008     Marketing PR Conferences, Search Engine Strategies, SEO

SES NY 2008 Organic Listings Forum

Organic Listings Forum with Mike Grehan moderating and Jill Whalen, Dave Naylor and Greg Boser on the panel. Here we have an all star SEO cast available to answer questions about organic SEO.

Mike starts out with a nod to St Patrick’s day. During introductions Greg says he’s a reformed black hat spammer.

Audience

Audience: To what extent does Google use user data and behavior and how relevant is PageRank?

Greg: PageRank is irrelevant. It’s not important the way it used to be. It’s important to get crawled and how often you get crawled. It’s “link juice”. Use no follow to sculpt your PageRank.

Dave: Getting links from high PageRank sites isn’t what it was. The more authority you have, the more “bonus” features you’re going to get from Google.

Lee Odden

SES New York 2008 Day .5

Lee Odden on Mar 16th, 2008     Marketing PR Conferences, Search Engine Strategies

Sky Clouds

After a seemingly quicker than normal flight from Minneapolis into LaGuardia, Jolina and I then made it to the Sheraton in near record time. Monday begins what is the biggest SES show of the year: Search Engine Strategies New York. We’re both looking forward to this SES with great anticipation. Jolina blogged SMX West recently and will also be blogging the SES show.

ses-newyork.gif

We’ll be doing a mix of blogging sessions, taking photos and video interviews as well as participating in a few after conference events. Sessions I plan on attending Monday include:

Organic Listings Forum with Mike Grehan moderating and Jill Whalen, Dave Naylor and Greg Boser on the panel. Here we have an all star SEO cast available to answer questions about organic SEO. The audience will also have the opportunity to share their own tips and tools.

Jolina Pettice

SES New York and the Industry That Never Seems to Sleep

Jolina Pettice on Feb 26th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies

New York CityNext month I’m heading to New York to blog the SES NY conference for Online Marketing Blog where Lee is speaking on the “Beyond Linkbait: Getting Authoritative Online Mentions” panel with newly elected SEMPO board member Chris Boggs and PR veteran Sally Falkow.

I’m over-the-moon excited to attend and have stumbled upon a tiny connection between the host city and the conference.

The industry that never sleeps will be placed smack in the middle of the city that never sleeps. While I’m not sure what kind of cosmic connection to make of this (and it’s not the first time so I’m pretty sure the earth won’t start spiraling toward the sun), I am curious to see how it all goes down and to share my insights with you.

Lee Odden

Matt McGowan Interview: Lowdown on SES New York 2008

Lee Odden on Feb 11th, 2008     Interviews, Search Engine Strategies, Spotlight on Search

Spotlight on Search Interview with Matt McGowan of Incisive Media: Search Engine Watch, ClickZ, Search Engine Strategies.

matt_mcgowan.jpg

The Search Engine Strategies conference in New York undoubtedly one of my favorites and the next SES NYC show is coming up fast, March 17-20, 2008. Since SES has changed its format starting with the New York show, I pinged Incisive Media’s Marketing VP Matt McGowan with a few questions on format, speakers, Yahoo/Microsoft, recession and his 5 top reasons for attending a SEM conference in the Big Apple.

Matt, this is our first time interviewing you. Can you share a bit about your background and how exactly you became the “007 VP of Marketing” for Incisive Media and what you do? (Make it good because we’ll do our best to make sure this interview ranks well on Google ;) )

Lee Odden

SES New York Day 3 Videos

Lee Odden on Apr 13th, 2007     Interviews, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Marketing, Social Bookmarking, Video Interviews, Yahoo

I was able to do just two video interviews before my camera got dropped in a glass of water. I’ll have to explain that in another post.

http://video.google.com/videoplay?docid=5655668133485217314

Here’s Michael Gray, aka graywolf, just before our session with Todd Mailicoat and Neil Patel on “Social Bookmark Strategies” where he talks about tips for conference goers. Coverage of that session can be found at The Lisa, Search Engine Roundtable, Small Business SEM and CenterNetworks.

http://video.google.com/videoplay?docid=-4176575133923097250

I also caught up with Mona Elesseily from Page Zero where she talks about Yahoo Panama pros and cons. Also two new Panama enhancements: Quality based bidding and being able to opt out of Yahoo’s content network.

Lee Odden

SES New York Day One

Lee Odden on Apr 10th, 2007     Marketing PR Conferences, Online Marketing, Search Engine Strategies

nyc.jpg
Here I am writing about the Search Engine Strategies conference in NYC and I’m in an airport in Minneapolis – go figure. Even though I’m not at the event physically, I’m certainly there in spirit. Here are the sessions during day one that I would be attending:

The 9-10:30am session is a tough one for me between Video Search Optimization and In House: Big SEO. Both are hot for our SEO firm right now as our PR agency expands its multi media and social media offerings with video and as TopRank continues to add very large companies as SEO clients. Bill Hunt and Marshall Simmonds always put out some great information and I would love to ask National Geographic as well as HP a few questions about their programs.

Lee Odden

SES New York 2007 Party Time

Lee Odden on Apr 2nd, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies

Joe Morin tells us the official 2007 SES NYC Party & Events Schedule is up over at the Search Engine Watch forums.  After conference events are a great place to network with other like minded search marketers as well as potential clients if you’re on the agency side of things. Some of the best tactics info is traded at these events since SEO and libations mix together so well. :)

Since we have an obligation to cover the conference including after-conference events, Online Marketing Blog will do it’s part and humbly suffer for the greater good of the search marketing community and attend at least 1 event Monday, Tues and Wed of the conference.  Photos and video are to be counted on.  :)

Lee Odden

Extra Notes on SES New York and Discount Code

Lee Odden on Mar 28th, 2007     Marketing PR Conferences, Online Marketing, Search Engine Strategies, TopRank Agency News

Last week I posted a well received rundown of five reasons you should attend the upcoming Search Engine Strategies conference in New York, April 10-13. A few additional items regarding TopRank’s involvement were not included and I’ve been getting a little chiding from our “gratuitous self promotion” department about that.

First, Online Marketing Blog has been named an official media sponsor for Search Engine Strategies conferences as well as the ClickZ events. This might not be news for the likes of WebProNews, BtoB, TARGET Marketing, Search Marketing Standard, Entrepreneur.com or Jupiter Research who are the other media sponsors, but it’s certainly big news for TopRank because it’s the first time a blog has been included as a media sponsor.

Also, readers of our blog can get a 10% discount by using this code “10TRR” when registering.

Lee Odden

5 Reasons to Attend Search Engine Strategies NYC

Lee Odden on Mar 22nd, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies

ses-logo.gif
The eighth SES New York conference is coming up pretty quickly and as one of the last “Danny” programmed events, it should be a great one. I’ve been blogging SES shows for several years now and have advanced both knowledge and industry contacts tremendously by doing so. Barry, Chris and Ben have also done a bang up job in the past with triple and sometimes quadruple coverage of the event.

Whether you are an old hand SEO and online marketer or a noob, large conferences like Search Engine Strategies offer a number of excellent benefits. Here are my top five:

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