TopRank Online Marketing

Lee Odden

Thoughts on White Hat Black Hat Social Media

Comments | Posted by Lee Odden on Aug 17th, 2009 in Online Marketing, Search Engine Strategies, Social Media |

blackwhiteSES San Jose is done and I mean done for good. The recent conference finished up last Thursday (with post conference training on Friday) and next year, SES will return to its roots in San Francisco. I think this is a great move for many reasons, but more about that later.

During SES  I presented a half day DMA workshop on incorporating SEO into social media efforts, moderated a ClickZ panel on real-time marketing, presented link building tips on a blog & feed SEO panel and participated on a discussion panel about white hat & black hat social media with Dave Evans as moderator and panelists:  Beth Harte, Chris Bennett and Dave Snyder.

Jolina Pettice

SES SJ: Beyond Googling: Where will Customers be Searching in 5 years?

Comments | Posted by Jolina Pettice on Aug 12th, 2009 in Google, Online Marketing, SEO, Search Engine Strategies |

beyond-googling

Beyond Google. Where will customers be searching in 5 years?

Dixon Jones of Receptional asks the audience: Who doubts life after Google? About half the audience raises their hand.

According to Dixon, there will be life after Google and we are already there. He cites Facebook as an example of a site that is growing links more quickly than Google.

He then goes on to discuss the Trust/Convenience Contract. This contract is illustrated when searchers trust Google to give them data, as opposed to going around knocking on neighbor’s doors to find the answer.

However,  Google isn’t the only choice anymore. Users can and do go to blogs, Facebook, Twitter to retrieve information often removing Google from the equation.

Adam Singer

SES SJ: Igniting Viral Campaigns: Leveraging Consumer-Generated Content

Comments | Posted by Adam Singer on Aug 12th, 2009 in Search Engine Strategies, User Generated Content |

igniting-viral-campaigns
Being somewhat of a fan of buzz marketing, day two starts with a panel I’ve personally been looking forward to.  Igniting Viral Campaigns:  Leveraging Consumer-Generated Content promises to unveil the “secret techniques” and technologies that enable companies to stand out and be talked about through a viral word of mouth buzz.

Aaron Kahlow, Chairman & Founder, Online Marketing Summit moderates this panel of speakers:

  • Brian Ellefritz, Senior Manager, Social Media Marketing, Cisco Systems
  • Matthew Liu, Product Manager, YouTube Sponsored Videos
  • Greg Finn, Director of Internet Marketing, 10e20
  • Barbara Coll, CEO, WebMama.com Inc.
  • Bill Leake, President and CEO, Apogee Search

Will they give away their secret sauce?

Each presenter shared a presentation, and following all 5 was a quick Q&A:

Adam Singer

SES SJ: Turning The Social Web Into Real ROI

Comments | Posted by Adam Singer on Aug 11th, 2009 in Search Engine Strategies, Social Media |

social-web-roi

Day one of SES continues with the hot topic of turning the social web into real ROI.  Everyone knows the social web is essential to how we live our lives and stay connected, but many marketers aren’t finding returns on their ad spends.

Tim Kendall, Director of Monetization for Facebook moderates this heated session with speakers (R to L in the image):

  • Sean Heywood, Managing Partner, MR Barber Shop & Urban Lounge
  • Rogelio (Ro) Choy, Chief Revenue Officer, RockYou
  • Claudia Virgilio, Vice President Western Region, Performics

Focusing on best practices in how marketers can leverage the social web as a simple way to quickly build and manage effective campaigns, this discussion had valuable takeaways for marketers interested in social media advertising.

Thomas McMahon

5 SEO Bloggers in the Sun at SES San Jose

Comments | Posted by Thomas McMahon on Jul 18th, 2008 in Marketing PR Conferences, Online Marketing, Search Engine Strategies |

Minnesota to California

You’ve probably picked up that this week is about SES San Jose from Dana and Ashley’s “15 Things Not to Miss at SES San Jose” followed by Jessica’s “Do You Know the Way to San Jose” post.  I am also headed out to sunny California next month. There’s plenty to take in on a trip to the Golden State including the beautiful weather, celebrities, good wine, and, of course the Search Engine Strategies Conference.

Here are a few of the sessions I’m planning on covering:

More Customers, Fewer Costs – Why Marketing to the ‘Long Tail’ Makes Sense
Who doesn’t want more customers and fewer costs? Isn’t that a business’ dream? This session will be interesting as there have been recent stories on how the long tail is not as effective as we once thought. I still believe in the long tail though.

JCR

Do You Know the Way to San Jose

Comments | Posted by JCR on Jul 17th, 2008 in Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies |

Originally written by Burt Bacharach, the song Do You Know the way to San Jose, la la la la la… didn’t actually come to fruition until the lovely Dionne Warwick won her first Grammy for Best Contemporary Pop Female Vocal in 1968.

Although I wasn’t around in 1968, I understand the anticipation Burt must have had waiting for this song to hit the main stream. I have been chosen as a TopRank blogger at the upcoming SES conference in San Jose, CA, (and yes, I have been singing the song for days now :) ) and the anticipation has got me on the edge of my seat!

TopRank Online Marketing

15 Things Not to Miss at SES San Jose 2008

Comments | Posted by TopRank Online Marketing on Jul 15th, 2008 in Online Marketing, SEO, Search Engine Strategies |

SES San Jose or Bust

TopRank is sending five team members to the SES San Jose Conference August 18th-22nd, an event we’re sincerely looking forward to, especially with 80% of the sessions new to SES.  Since this will be my first time attending the SES conference in San Jose, I am excited about all of the new sessions we will be attending.

My team mate Dana Larson has been to multiple search marketing conferences over the past year and is eager to discover what is new and different at next month’s event. Together, the two of us would like to share our “Top 15 Things Not to Miss at SES San Jose 2008″:

1. Your flight there. Ha!

Lee Odden

SES San Jose Final Wrap Up

Comments | Posted by Lee Odden on Aug 24th, 2007 in Online Marketing, Search Engine Strategies |

TopRank Blogging Team

I would have to say SES San Jose 2007 turned out to be a pretty good conference. With a HUGE thanks to the TopRank Blogging Team (LtoR: Dana Larson, Melinda Cayetano, Thomas McMahon and Mike Yanke), we were able to cover 26 sessions, publish nearly 500 photos and 7 video interviews.

Besides coverage of the conference sessions, there were also the after conference “networking” events, ie parties including: SES Dinner at Hanoke Gardens, Google Dance, Women in Search Luncheon, Yahoo Book Party and of course, the infamous Search Bash.
Conferences are a great way to make new friends, continue existing friendships and further your knowledge in a fast paced, ever-changing industry. It’s those personal connections that can speed up knowledge transfer and the acquisition of truly productive insight.

Lee Odden

SES Video: Vanessa Fox Google Webmaster Tools

Comments | Posted by Lee Odden on Aug 24th, 2007 in Google, Online Marketing, SEO, SEO Tools, Search Engine Strategies |

Even though she’s moved on from Google to Zillow, Vanessa Fox still carries quite a bit of passion for her creation, Google Webmaster Tools which was renamed from Google sitemaps about a year ago. She was even spotted at the Google Dance giving advice to SES attendees at the Google Webmaster Tools product demo table.

YouTube Preview Image

Many webmasters and beginning search marketers could benefit a great deal from the features offered by Google Webmaster Tools so I asked Vanessa if she’d do a short video with me to provide a few tips.

For more info on Google Webmaster Central visit the blog.

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Lee Odden

Search Bash 2007

Comments | Posted by Lee Odden on Aug 23rd, 2007 in Microsoft Bing, Online Marketing, Search Engine Strategies, Search Industry News, Yahoo |

Live Band at Search Bash

WebmasterRadio.FM and their sponsors did not disappoint with the right of passage for new SES San Jose attendees known as “Search Bash“. Hula hoops, Jersey Girls, Marilyn Monroe, Sammy Davis, Dean Martin, Sumo wrestling, go go girls and an open bar all night. Tell me that’s not a formula for an evening you’ll likely not remember but really wish you could!

And now for a few photos:

Brandy and Daron Babin
Brandy and Daron Babin

Vivid Nightclub in San Jose
Vivid Nightclub

Pretty SEO
Chris and Danielle Winfield

Yeah, that guy right there.
Ken Jurina and Mike McDonald

Can't wait to share these photos with my boss!
Sumo Search Bash Style

Dave and Dave
Dave Naylor and David Brown

Dax and Tim Mayer Watch Sumo Fun
Tim Mayer from Yahoo laughing about the ass he’s about to kick

One Two Three: Sumo!
Daron Babin instigating more sumo fun

Microsoft warms to TopRank
Mel Carson (Microsoft) Lee and Natala Menezes (Microsoft)

Lee Odden

Yahoo Book Party – Mona Elesseily

Comments | Posted by Lee Odden on Aug 23rd, 2007 in Online Marketing, Search Engine Strategies, Search Industry News, Yahoo |

Yahoo Book Party

After a long day of sessions on day three of Search Engine Strategies in San Jose, some attendees mosied on over to the Yahoo Panama Book party for Mona Elesseily of Page Zero. It was great to see the support for her new report, “Mastering Panama – A special report on Yahoo!’s new search marketing platform”.

Yahoo Book Party

Yahoo Book Party

While I haven’t had a chance to do a full review of the book since last night, I have paged through it and it appears to be pretty comprehensive and very easy to read with plenty of ordered lists, “Action Items” and “Helpful Hints”. You can get your copy here.

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Mike Yanke

Session: Link Baiting – Viral Search Marketing

Comments | Posted by Mike Yanke on Aug 22nd, 2007 in Link Building, Online Marketing, SEO, Search Engine Strategies |

Link Baiting & Viral Search Success

Day 3 at SES San Jose found me assigned to cover the session “Link Baiting & Viral Search Success.”

Those who’ve read my previous posts should find it as no surprise that my level of excitement for this session superseded any residual aches and pains left over from last night’s “decadence based in relevance” superbash Google Dance.

(Personal Note: None of the stories you’ve heard regarding the TopRank team at this event are accurate. Except the one about how we met up with AC/DC’s tour bus afterwords and partied with them all night – that one’s true**)

This session, moderated by SES co-chair Chris Sherman included on its panel:

  • Chris Boggs, Search Strategist, Avenue A
  • Jennifer Laycock, Editor-In-Chief, Search Engine Guide
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