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Lee Odden

SES San Jose Photos – Paparazzi Style

Lee Odden on Aug 23rd, 2008     Online Marketing, Search Engine Strategies

At marketing conferences readers of Online Marketing Blog mention to me frequently about the photo roundup posts we do as favorites. We certainly like to make those posts and since readers like to see them, here is a collection of favorite candids taken during SES San Jose.

Kevin Ryan, Misty Locke, Kevin Newcomb
Kevin Ryan, Misty Locke, Kevin Newcomb

Danny Sullivan, Matt Cutts, Kirsten Mangers
Danny Sullivan, Matt Cutts, Kirsten Mangers

Shoe (SEO sucks) money, Brent Csutoras
SEO Sucks Shoemoney Brent Csutoras

Jill Whalen, Patricia Hursh, Christine Churchill
Jill Whalen, Patricia Hursh, Christine Churchill

Matt Cutts, Michael Gray
Matt Cutts & Michael Gray

John Diorio, Bryan Eisenberg
Jon Diorio and Bryan Eisenberg Google Dance 2008

Dave Temple, Greg Jarboe, Andy Beal
David, Greg and Andy

Jessica Cameron-Ruud, Ashley Bruce
Thomas McMahon, Dana Larson
TopRank Team @ Google Dance 2008

Todd Friesen, Brett Crosby
Todd Friesen & Brett Crosby

Chris Boggs, Rebecca Lieb
Chris Boggs & Rebecca Lieb

Roger Akers, Mike McDonald
Roger Akers & Mike McDonald WebProNews

Patrick Sexton, Lisa Barone
Patrick Sexton & Lisa Barone

Lee Odden

SES San Jose Day Four Wrap Up

Lee Odden on Aug 22nd, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies

TopRank Team @ Google Dance 2008

What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to (L to R) Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy faces at the conference, be sure to comment and say hello.  Thanks to SES too, for having us.

Lee Odden

Google Dance 2008 Photos

Lee Odden on Aug 21st, 2008     Online Marketing, Search Engine Strategies

There were so many good photos taken at this year’s Google Dance that we decided to show a collage here with a link to the full set on TopRank’s SES San Jose Google Dance photos on Flickr.

A big thank you goes to the hard working TopRank blogging team at SES putting out an amazing number of posts and photos each day.

Lee Odden

Blog SEO Tips from SES San Jose

Lee Odden on Aug 21st, 2008     Blog Marketing, Blogging, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, SEO Tips

Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.

One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes. It’s short term thinking and over time, results in difficulties with keeping momentum, new ideas and content. How do I know? Been there and done that, many times.

It’s far more realistic to implement blogs for specific purposes such as product communications, online newsroom, thought leader/strategy, customer support/communications, news, branding, advice/tips, aggregation of content in specific topics and many more. Regardless of the purpose, each blog implementation and ongoing management should have an intentional SEO effort.

Lee Odden

Internet Marketing Conference Tips: Michael Brito Intel

Lee Odden on Aug 21st, 2008     Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies

Wow, what a conference! Search Engine Strategies is near it’s end and what better way to wrap up our series on internet marketing conference tips than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel.

Michael worked with HP then moved on to Yahoo and is now with Intel practicing his adept social media stylings. Be sure to check out Britopian and the social media practitioner blog, Conversations Matter, for more of his insights.

Not all marketing conferences are created equal and from a content perspective, some are much better than others. Last month I attended SMX Social in Long Beach, California; and the content seemed to be more aligned with SEO than Social Media. Nonetheless, there were plenty of really good takeaways from the conference, but the true value for me was networking and meeting others who work in the same space as I do. Here are some other things to consider to prepare for conferences:

TopRank Online Marketing

SES San Jose: Social Media Analysis and Tracking

TopRank Online Marketing on Aug 21st, 2008     Online Marketing, Search Engine Strategies, Social Media

Social Media Analytics & Tracking

Social Media Marketing Services from TopRank Online Marketing

Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening online. This panel is a first for SES with Marshall Sponder, Senior Web Analyst for Monster.com as the Moderator.

Industry leaders Todd Parsons, Co-founder and CPO of Buzz Logic, Rob Key, CEO of Converseon, Edmund Won, Vice President of Strategy for iCrossing along with Breanna Wigle, CRM manager for Military Advantage share insight into monitoring the conversation and best practices to track success.

Marshall kicked off the session making the case for Google to start measuring and reporting user trends in social media.

Categorizing referring traffic from social media is the first step in attributing success. Is your traffic coming from blogs, social network sites, message forums, bookmarking sites, micro media sites and photo sharing sites?

Lee Odden

Internet Marketing Conference Tips: Heather Lloyd-Martin DMA SEMC

Lee Odden on Aug 21st, 2008     DMA Annual Conference, Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies

SES San Jose week is nearly over one might say we’ve saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin.

Heather is Chair, DMA’s Search Engine Marketing Council and President of SuccessWorks. She also blogs about copywriting at SEO Copywriting.

Attend all the “search marketing site labs” or “search marketing clinics” you can find. During a site lab, a panel of experts review Web sites on the fly and discuss how to improve them for search positioning and conversions.

Here’s why they are so cool:

TopRank Online Marketing

SES San Jose: Black Hat vs White Hat Playing Dirty with SEO

TopRank Online Marketing on Aug 20th, 2008     Dark Side of SEO, Online Marketing, Search Engine Strategies, SEO

Black Hat White Hat SEO Panel

People love controversy, and that was clearly in evidence at this SES session covering the most controversial of SEO debates, White Hat versus Black Hat. Moderator Matthew Baily of SiteLogic and his crew of experts from both sides spoke to a standing-room only crowd. Panelists included:

  • Greg Boser of 3 Dog Media
  • Todd Friesen, Director of SEO at Range Online
  • Bruce Clay, President of Bruce Clay, Inc.
  • David Naylor, SEO of Bronco
  • Jill Whalen, CEO of High Rankings

The speakers were, for the most part, vague about what color their hats were, but each expert drew upon their own professional experience, techniques and observations when responding to questions posed by Matthew and the audience.

What is Black Hat SEO?

Lee Odden

SES San Jose Wrap Up Day Three

Lee Odden on Aug 20th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies

IMG_1922

Another fine day of blogging is under the collective belt of the TopRank team. Google Dance offered a very nice distraction last night and you can see by a quick search on Flickr the fun that was had. Thank you Google.

Here’s a wrap up of posts from the TopRank Blogging team for day three of Search Engine Strategies in San Jose:

TopRank Online Marketing

SES San Jose: Successful Tactics for Social Media Optimization

TopRank Online Marketing on Aug 20th, 2008     Online Marketing, Search Engine Strategies, Social Bookmarking, Social Media, Social Networking

SMO Reputation Management

Entering the realm of social media can be a bit like trying to enter an exclusive club. There are barriers to entry, codes of conduct, and unwelcome outsiders are quickly identified and ostracized. Yet, like an exclusive club, the benefits of membership can be great. Marketers looking to benefit from social media would do well to heed the advice of the three presenters in this SES session, moderated by Pauline Ore of IBM Corporation.

As Kendall Allen, digital marketing and convergence media consultant, pointed out, social media has come a long way since the advent of the Internet. Listservs, user groups and chat rooms have given way to the networking giants of Facebook and Myspace.

TopRank Online Marketing

SES San Jose: News Search SEO

TopRank Online Marketing on Aug 20th, 2008     Interactive Marketing, Online Marketing, Online PR, Press Release Optimization, Search Engine Strategies, SEO

News Search SEO

News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, industry experts Lee Odden, CEO of TopRank Online Marketing, Lisa Buyer, President & CEO of The Buyer Group and Greg Jarboe, President and Co-Founder, SEO-PR look at how to make use of press releases and news content to tap into the power of news search.

Lisa kicked off our session explaining that optimized press releases are a vital part of any news SEO strategy.

The first step to defining the online PR opportunity is to define the media segment. With your online PR campaign are you targeting editors, journalists, analysts or the media?

TopRank Online Marketing

SES San Jose: SEO Rehab & Intervention

TopRank Online Marketing on Aug 20th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO

SEO Rehab & Intervention Panel

The SEO Rehab & Intervention was a great session oh how we are all addicted to something in our industry. Granted it was a bit of an un-structed session, but that’s what made it entertaining. The discussion flowed from chocolate cake to Twitter and SEO.

Here are a few good tips:

  • Spend your time on what your doing next. Things change, so should you.
  • Why check your page rank daily when it changes quarterly?
  • When page rank does change, and if yours goes down, check the sites in your industry. Did they all go down? If so, stop panicking.
  • Other time wasters include checking rankings, backlinks and pages indexed constantly.
  • Feed your addition with tools that will do the checking for you. Then you can get a quick overview.

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