SES San Jose Final Wrap Up

TopRank Blogging Team

I would have to say SES San Jose 2007 turned out to be a pretty good conference. With a HUGE thanks to the TopRank Blogging Team (LtoR: Dana Larson, Melinda Cayetano, Thomas McMahon and Mike Yanke), we were able to cover 26 sessions, publish nearly 500 photos and 7 video interviews.

Besides coverage of the conference sessions, there were also the after conference “networking” events, ie parties including: SES Dinner at Hanoke Gardens, Google Dance, Women in Search Luncheon, Yahoo Book Party and of course, the infamous Search Bash.
Conferences are a great way to make new friends, continue existing friendships and further your knowledge in a fast paced, ever-changing industry. It’s those personal connections that can speed up knowledge transfer and the acquisition of truly productive insight.

SES Video: Vanessa Fox Google Webmaster Tools

Even though she’s moved on from Google to Zillow, Vanessa Fox still carries quite a bit of passion for her creation, Google Webmaster Tools which was renamed from Google sitemaps about a year ago. She was even spotted at the Google Dance giving advice to SES attendees at the Google Webmaster Tools product demo table.

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Many webmasters and beginning search marketers could benefit a great deal from the features offered by Google Webmaster Tools so I asked Vanessa if she’d do a short video with me to provide a few tips.

For more info on Google Webmaster Central visit the blog.

SES San Jose 2007 Day Three Wrap Up

Wednesday Keynote with Marissa Mayer

Another great day is how I’d characterize day three of the San Jose Search Engine Strategies conference. There were several announcements by search engines this week and I think one that was particularly interesting was Yahoo’s updates to Site Explorer with “Dynamic URL rewriting” and also the new Executive Editor assignment over at Search Engine Watch.

Here are the posts from the TopRank Blogging team on day three of SES San Jose:

Yahoo Book Party – Mona Elesseily

Yahoo Book Party

After a long day of sessions on day three of Search Engine Strategies in San Jose, some attendees mosied on over to the Yahoo Panama Book party for Mona Elesseily of Page Zero. It was great to see the support for her new report, “Mastering Panama – A special report on Yahoo!’s new search marketing platform”.

Yahoo Book Party

Yahoo Book Party

While I haven’t had a chance to do a full review of the book since last night, I have paged through it and it appears to be pretty comprehensive and very easy to read with plenty of ordered lists, “Action Items” and “Helpful Hints”. You can get your copy here.

Session: Link Baiting – Viral Search Marketing

Link Baiting & Viral Search Success

Day 3 at SES San Jose found me assigned to cover the session “Link Baiting & Viral Search Success.”

Those who’ve read my previous posts should find it as no surprise that my level of excitement for this session superseded any residual aches and pains left over from last night’s “decadence based in relevance” superbash Google Dance.

(Personal Note: None of the stories you’ve heard regarding the TopRank team at this event are accurate. Except the one about how we met up with AC/DC’s tour bus afterwords and partied with them all night – that one’s true**)

This session, moderated by SES co-chair Chris Sherman included on its panel:

  • Chris Boggs, Search Strategist, Avenue A
  • Jennifer Laycock, Editor-In-Chief, Search Engine Guide

Session: SEO QA on Links

SEO Q&A on Links

In this session on Day 3 of SES San Jose 2007, there were no presentations. The floor was open to all questions anyone had on links and link building and how they affect PageRank and their importance in organic SEO. There were many questions asked, and even more great answers from the panel consisting of Mike Grehan (“My name is Mike Grehan, and I do links.”), Debra O’Neil-Mastaler (Link Building Chick), Jim Boykin and Greg Boser (“The White Hat Link Builder”), with Danny Sullivan moderating. Below, I thought I’d highlight the some of the questions and answers I thought were most interesting.

1. Are there any implications or problems with run-of-site links?

SES Video: Steven Marder Eurekster Swicki

In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.

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In this interview Steven Marder of Eurekster talks about how their Swicki product works both for online publishers to attract and monetize traffic as well as serve as a useful web site marketing tool for SEO efforts.

Session: So You Want To Be A Search Marketer?

So You Want To Be A Search Marketer

Raise your hands if you want to be a Search Marketer! This session I attended on Day 3 of SES San Jose 2007 taught us how to better educate those who want to start in the SEM business, and how the rest of us already in it should continue learning.

First, Pradeep Chodra, co-founder of OMLogic, spoke on the highlights of working in SEM. Some of those highlights include an exciting and adventurous industry, flexibility of where and when you work because the internet is portable and global, the fact that you don’t need a professional degree to be good at SEM and that the salaries can turn out to be very attractive if you work hard and know what you’re doing as a search marketer.

SES Keynote: Marissa Mayer of Google

Day three of Search Engine Strategies San Jose started off with Danny Sullivans’ last keynote presentation where he talked to Marissa Mayer of Google, who was giving her first keynote. Overall they talked about universal search, touch on video, personalized search, iGoogle and the iPhone.

Wednesday Keynote with Marissa Mayer

Marissa sated that they felt users were happy with the new universal search. A lot of work had to go into chainging the algorithm to incorporate the additional sources but they were happy. She did say that they had a long way to go yet and other sources, such as scholar, may be added in the future. Google’s goal with universal search is to be more like an encyclopedia with as much relevant information right at your finger tips.

SES San Jose 2007 Day Two Wrap Up

Sphinn Meetup
Test: How many geeks (and proud of it) in this picture?

Wow, what a day! With the changes that have happened with Search Engine Watch and the SES conference in recent months, there has been speculation on how the SES San Jose conference would turn out. So far, so good.

Whether it was the improvement in lunch fare from crusty boxed lunches to the hot food (fajitas I believe) or the exhibit hall, the sessions or the after conference activities, everything has been running smoothly.

Here’s a roundup of Day Two coverage of SES San Jose from the TopRank blogging team:

Google Dance 2007 Photos

Google Dance

Google did it again last night with a cast of thousands partying their way from 7-11:30 pm at the Googleplex. The rock ‘n roll theme with tattoo inspired artwork set the stage for another festive post conference event. There was dancing and buffets both inside and out, chess, pool, karyoke, meet the engineers and many, many kegs of beer/bottles of wine. Nothing ran out this time except the very cool looking T-Shirts.

TopRank Blogging Team

Always looking to shake things up, the TopRank blogging team convinced Google security to cough up a volleyball and promptly started a game in Google’s sandy volleyball court.

Line for Google Dance
Waiting in line for the bus to Google Land.

Bussing it to the Google Dance
Driving into the sunset, literally.

Welcome to the Google Dance!
Pretty Googlers welcoming SEOs with clapping and cheering. Riiiiight.

SES Video: Andy Atkins Kruger WebCertain

Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages? When you drill down into it, there’s a lot “lost in translation” when most companies perform content optimization in different languages.

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In this video interview from the Exhibit Hall at Search Engine Strategies in San Jose, my long time friend Andy Atkins Kruger of UK-based WebCertain takes a few moments to answer questions about multilingual SEO as well as some of the common challenges that come about when optimizing content not only in other languages but also dealing with corporate speak in those languages.