The “Smart Mobile Marketing” session was a panel discussion, moderated by TopRank CEO Lee Odden. To begin the discussion, Lee opened with a question for the room of 80+, “How many people in the room have developed a mobile version of a site?” 3-4 hands slowly raise. And with that, the stage is set: There is a lot of learning to do surrounding mobile marketing.
The session panel consisted of 2 leaders and veterans of the mobile marketing industry, Deborah Hall and Michael J. O’Farrell.
Hall founded web2mobile 3 years ago, frustrated with the user experience when trying to access a site via a smart phone. One of the greatest challenges she noticed was the upload speed, or lack thereof, of sites.