Day two at SES Chicago opened with a keynote speech from Seth Godin talking about Meatball Sundaes.
So what’s this Meatball Sundae all about?
Let’s break it down first: The meatballs are the core of the organization whether it’s products, services or traditional marketing.
The sundae, the whipped topping, nuts, sprinkles and cherry is what new marketing provides including channels like social media.
I’m sure we can all agree that a meatball sundae does not sound appetizing, but they’re being created across organizations with marketers trying to force traditional messages into new online channels.
Seth encouraged the audience to embrace what the web wants and architect your messages accordingly.