Online Marketing Blog

Day two at SES Chicago opened with a keynote speech from Seth Godin talking about Meatball Sundaes.
So what’s this Meatball Sundae all about?

Let’s break it down first: The meatballs are the core of the organization whether it’s products, services or traditional marketing.

The sundae, the whipped topping, nuts, sprinkles and cherry is what new marketing provides including channels like social media.

I’m sure we can all agree that a meatball sundae does not sound appetizing, but they’re being created across organizations with marketers trying to force traditional messages into new online channels.

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While I am here in Las Vegas listening to Craig Newmark of Craigslist give the opening keynote presentation, Jolina Pettice is in Chicago blogging Seth Godin’s Keynote for Search Engine Strategies. Here are early photos:

Stay tuned as Jolina and I post our full entries of each keynote.

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The Search Engine Strategies conference in Chicago is coming up in just a little over a month and I was given the awesome opportunity to participate in a call with Seth Godin and Kevin Ryan of Incisive Media yesterday where Seth discussed in his new book, Meatball Sundae.

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Seth Godin takes a pass at flavoring search engine optimization as: passive vs active SEO. There’s nothing horribly bad about what he describes, it’s just not entirely spot-on accurate. There’s nothing really passive about SEO. It’s pretty active and ongoing. He compares passive (aka on-page optimization) with active (aka link building) and does make a good point about not having the same person do both.

In our SEO practice, on-page search engine optimization typically starts with keyword research, web site and competitor analysis and a content creation and optimization strategy. Title tags, meta, page text, anchor text links and overall site link structure as well as technical/code optimization fall into the “on-page” category as well.

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Conversion Optimization: Picking Up Where SEO Leaves Off, via ISEDB
Seth Godin on Passive vs Active SEO. AKA Content and Link building.

John Jantsch adds 14 new blogs to the Duct Tape Marketing network. Press Release.
Aaron Pratt does an excellent Interview with Bill Slawski

Marketing Sherpa marketing blog voting goes awry and switches to survey monkey. Please vote for “Top Rank” here.

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