TopRank Online Marketing

Lee Odden

New Mobile Assisted Shopper Study on Showrooming & How Mobile Can Work For Brick and Mortar Retailers

Lee Odden on Oct 17th, 2013     B2C, Integrated Marketing, Marketing PR Conferences

ShowroomingOn the one hand, the speaker lineup and list of brands participating at the Pivot conference in New York this week was one of the most impressive I’ve seen for a niche event.

From our clients LinkedIn and Dell to a cornucopia of brands including Walmart, MTV, Intel, Kraft, Monster, NBC, General Electric, Yahoo, Adobe, Salesforce, SouthWest Airlines, General Motors, IBM, Ben & Jerry’s and many more – there was plenty of brand star power in the room.

On the other hand, the format and venue made this the most difficult liveblogging experience I’ve ever had. I’ll spare you the details, but I suspect things will be changed up for next year.

Of course the networking was excellent as were many of the interviews and presentations that I was able to see and hear.

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