Businesses of all sizes often struggle to find high impact, low cost methods of attracting and engaging customers.
While some say social media and SEO have leveled the playing field, blogging is by far one of the most effective ways for small businesses to achieve numerous business objectives.
What can you achieve with a blog? As a content management system that can be optimized for search and social shares, blogs with great content can help a company attract new customers, engage existing customers, connect with journalists and connect with potential new hires. There are many business communication goals that can be realized through blogging.
How? The fundamentals that many companies seem to gloss over include:
- Create a hub and spoke framework for blog publishing and promotion.