Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets. A successful medical career working at a hospital keeps her more than busy, but the side venture is enabling her to make her creative hobby into something more.
Our recent discussion about turning this venture into a business surfaced many questions that a lot of new business owners face: What might be involved with hiring, manufacturing, logistics, taxes, incorporation and of course marketing.
Melanie has a knack for writing about her creations on Facebook and Pinterest in an enthusiastic, helpful way rather than promotional. But there is something that Melanie, who is a self-proclaimed neophyte to business and marketing, did that the majority of companies do not do that gives her an advantage. This is something many mid-market companies and large enterprises forget.