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Lee Odden

What Do You Get With A Social Media Audit?

Lee Odden on Dec 4th, 2013     Online Marketing, Social Media

social media audit

In Optimize, I include guidelines for doing a number of different audits to establish a basis for determining the gap between a company’s current situation and where they need to be in order to succeed.

One of those audits is a type that has gained a tremendous amount of popularity given the dramatic increase in attention and budget towards the area. Of course I’m talking about a Social Media Audit.

Why do an audit? If you don’t know where you’re starting from, a lot of time and resources can be wasted improving things that don’t need it and neglecting things that really need your attention.

Lee Odden

Smarter Online Marketing Requires Intelligence: Opportunity Research Basics

Lee Odden on Nov 26th, 2012     Online Marketing

online marketing auditsLong before an army goes into battle, intelligence organizations have been busy collecting and analyzing information about the opposing threat. The right information and insight could lead to a much more advantageous outcome. Inaccurate information or an absence of competitive research can lead to disaster.

In the competitive world of content marketing and optimization, it’s essential for companies of all sizes and industries to understand their online marketplace in order to gain a business advantage.

Developing a competitive strategy is essential in today’s dynamic search and social web and an effective approach starts by understanding both the broader Search Landscape and internal Website SEO Readiness.

The approach to competitive search and social media research can vary widely by situation because no business is the same. It’s essentially always going to involve some kind of information capture, assessment and comparison.

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