Anyone actively involved (in a productive way) with social media as a marketing, PR or customer service communications channel started somewhere. Since it’s a social activity, that means a high degree of influence from others already mastering the channel. It’s no mystery that one way to quickly gain knowledge about and adapt to something new is to find, listen to and engage those that are already there – or at least further along than you are.
It’s not always a linear thing though. There are plenty of directions to go in the social media space and learning from others via participation and collaboration is where the real productivity in acquiring knowledge comes from. Different people focus their attentions, efforts and expertise in different areas and therefore, offer a different set of influences. A herd mentality towards social media expertise does not inspire innovation.
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