social media marketing

7 Weird Social Media Marketing Habits All Marketers Need to Break NOW

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We all have bad habits. Whether it’s biting our nails, constantly driving like we’re on a racetrack or something you’d rather not admit to, we’ve all got them. Some are easy to break while others quickly find their way back into our lives. The same can be said for social media marketing habits. Once you get in a routine, it can be hard to break habits that are helping, but may possibly be hurting your brand.

Within social media marketing there is a lot of opportunity for brands to create great experiences for their communities, create brand affinity and influence purchasing decisions. A recent study found that 84% of CEOs and VPs say that they use social media to make purchasing decisions.

How Social Media Can Drive Success on Your Content Marketing Roadtrip

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I think most marketers would agree that social media and content marketing compliment each other nicely. Need proof? Recent research has found that 93% of B2B marketers list social media as one of their top five content marketing tactics.

I like to think of social media as the vehicle that drives your content where you want it to go. But as social media continues to evolve, it’s important to remember that we’re not driving down a one-way street. Social media presents more opportunities than just a dissemination platform. It can also be used as a means for engaging your online community, publishing and targeting specific content and building brand awareness.

Social Media Images Part 1: Sizes, Best Practices and Tools

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When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing practices, or doing something unique that draws the attention of your customers away from the “noise” of social media. One way to accomplish that goal is to harness the power and creativity of images.

Images can make a big impact on getting noticed in a customer’s social media feed. Research has found that 90% of the information that the brain processes is visual, and the brain processes images 60,000 times faster than anything that’s read. What that means to marketers using social media is when someone is looking at their feed and scrolling through all of the posts, they are processing the images faster than the text.

No Joke: These 5 Comedy Principles Can Improve Your Social Media Marketing

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A social media marketer walks into a bar. “I’ll have a Facebook martini,” she says.

“What’s a Facebook martini?” the bartender replies.

“It’s like a regular martini, but if I want to drink more than 2% of it I have to pay extra,” she says.

[Cue Laugh Track]

Okay, so maybe comedy about social media marketing isn’t a great idea. But comedy and social media have a lot in common. They’re both fast-paced, harder than they look, and unpredictable. And at the heart of it, both are about telling a compelling story and making a human connection.

I’m somewhat new to marketing, but have been in comedy—improv, standup, and storytelling—for over a decade. Much of what I learned entertaining audiences makes perfect sense for social media marketing. Here are five comedic principles you can apply to make sure your marketing efforts leave your audience wanting more.

TopRank Marketing’s 2016 Social Media Marketing Predictions

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This year was a rollercoaster for social media marketers.

Let’s take a look at what changed in 2015 alone:

  • Facebook Pages took a big hit on organic views. In order to increase reach to just your existing audience, it is now a pay to play model.
  • Meerkat, Periscope and Blab all launched this year, making real-time video streaming and interaction a reality.
  • Twitter announced late this year that share counts would no longer be available through 3rd party applications, forcing marketers to find other ways to determine how much love their Twitter content was really getting.

Back to the Lab: Our Top 5 Social Media Marketing Posts of 2015

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Marketing is a science as much as an art, and the TopRank Online Marketing blog is an ongoing experiment. We’re constantly going back to the lab to try new approaches, research new topics, and refine our writing skills. As 2015 draws to a close, we’re taking a look at our most popular posts to see which ones you thought were the most shareworthy.

Social media marketing was a big topic for marketers this year. Facebook changed its algorithm to limit organic reach to as little as two percent. Twitter removed share counts from its API, taking away a powerful tool for marketers to provide social proof to their audience.

4 B2B Social Media Marketing Lessons Marketers Can Learn From Their B2C Counterparts

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When social media first launched, many companies were skeptical that these new platforms could be used to support their business initiatives. Today, if you hear of a company that is not on social media, you find yourself wondering “What are they thinking?”.

According to NewsCred, 87% of B2B marketers use social media to distribute content. However, many B2B brands are still trailing behind their B2C counterparts when it comes to social media strategy and results.

There is no denying that social media can be used to build brand affinity and increase engagement for B2B companies. Below are a few lessons and examples that B2B companies can learn from successful B2C companies to increase their “likeability” on social networks. You’ll also find a few B2B companies that are already proving it’s possible.

3 Ways to Measure the Value of Your Social Media Marketing Program

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Inherently knowing that there is value in social media marketing and being equipped to show value are two different things.

Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of their social media efforts.

“Social media enables relationships to be built regardless of traditional barriers like distance or language. For brands, this provides a forum to listen and learn – and if you’re smart, take action based off of what you learn,” says Alison Herzog, Marketing Director, Global Social Business & Digital Strategy at Dell, (a TopRank Marketing client).

Updated! A Master List of Social Media Marketing Management Tools

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Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a social media marketing program without using 3rd party tools.

During your journey through the 3D chess of social media tool options, you’ll have many decisions to make: Which tool should you start with? Should you use specialized or multi-purpose tools? What features distinguish basic from intermediate to advanced and when should you upgrade?

With the help of Emeric Ernoult (CEO of AgoraPulse, which is included in the list), we’ve updated our list of social media marketing management tools to help lead you in the direction of answering those questions. The list below contains information on 22 of the best social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web.

Social Media Marketing for Business: Expectation Vs. Reality

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When a fast food chain releases a new menu item, there is typically a lot of hype and promotion around the product. These efforts can lead to certain expectations of what consumers can expect when purchasing the item.

Sometimes reality meets the expectation, but more often than not, it doesn’t.

Anytime you explore new opportunities within digital marketing, it can lead way to a certain set of expectations for performance, audience reaction and a host of other variables.

While the reality may not always meet the expectation, there are many benefits to incorporating social media into your digital marketing routine. According to Social Media Examiner’s latest report, these benefits include:

  • Increased exposure
  • Increase in website traffic
  • Development of loyal fans

New Report Reveals the True Impact of Social Media Marketing for Business

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The way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated. While we were battling with our friends over getting cut from their top friends list on their Myspace profile, we couldn’t have imagined the impact of social media today. The evolution of social networks in the past 10 or even 5 years has been truly remarkable.

Social Media Examiner’s 2015 Social Media Marketing Industry Report holds valuable insight into how marketers are incorporating social media, how much time they’re spending and what is on the horizon.

With  92% of marketers reporting that social media is important to their business, it’s clear that marketers believe social media holds weight, but what is the true impact on their business?

Social Media Marketing Case Studies: Learning Moments and Key Takeaways From #SMBMSP76

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Here at TopRank Online Marketing, we believe in the power of collaborative learning. Our team members’ backgrounds in diverse aspects of marketing; including PR, communications and SEO; allow us to work together to manage all aspects of digital marketing for our clients, including social media marketing.

However, the social media marketing industry is unique, in that the majority of social media expertise is learned from experience: either ours or that of our peers. That’s why we love attending industry events to get the scoop on creative new social media marketing best practices.

One such event is Social Media Breakfast, which is hosted in downtown Minneapolis’ 514 Studios. Last week, eight TopRank employees attended a Social Media Breakfast session on social media case studies that explored some inventive social media campaigns that local marketers are running for their B2B and B2C customers.