With our involvement in the PR, search and direct marketing industries through consulting and speaking at conferences, we’ve seen a huge boost in resources allocated to understanding and implementing various social media marketing tactics.
Despite that, the meaning of social media as a marketing/PR channel doesn’t seem to extend outside personal universes of interest. ie, search marketers often look at social media as using tools like Digg or StumbleUpon to drive web site traffic. PR practitioners often see social media as a branding tool using sites like YouTube & Facebook.
![[StumbleUpon]](/wp-content/themes/TopRank06/images/stumble-big.png)
![[Sphinn]](/wp-content/themes/TopRank06/images/sphinn-big.png)
![[ISEdb]](/wp-content/themes/TopRank06/images/ISEdb-big.png)
![[Google]](/wp-content/themes/TopRank06/images/google-bookmark-big.png)
![[Mixx]](/wp-content/themes/TopRank06/images/mixx.png)
![[Facebook]](http://www.toprankblog.com/wp-content/themes/TopRank06/images/facebook-icon.gif){kind=icon}
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