Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.
The original “rules” were posted by:
- Rohit Bhargava (1-5)
- Jeremiah Owyang (6 & 7)
- Cameron Olthuis (8-11)
- Loren Baker (12 & 13)
- Lee Odden (14-16).
Let’s revisit these 16 rules for social media optimization (SMO) and see which are still relevant.
1. Increase Your Linkability