TopRank Online Marketing

TopRank Online Marketing

16 Rules For Social Media Optimization Revisited

TopRank Online Marketing on Aug 4th, 2009     Social Media

Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.

The original “rules” were posted by:

Let’s revisit these 16 rules for social media optimization (SMO) and see which are still relevant.

1. Increase Your Linkability

linkability

Jolina Pettice

SES NY Session: Social Media & Why it Matters

Jolina Pettice on Mar 19th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Social Media

Social Media Optimization Panel
Social Media is an important, growing channel in the world of online marketing. Certainly indicated by the number of attendees crammed into this afternoon’s session at SES New York.

The panel for the session included moderation duties handled by Erik Qualman from EF Education and the following speakers: Jennifer Laycock, Liana Evans, Tamera Kremer and William Flaiz.

From the impromptu polling during the session, the majority of people are already leveraging social media as a marketing channel in some way.

There are organizations that are built for this type of marketing. They produce the right kind of content, make it shareable and are willing to test new channels. The Smart Kit puzzles site is a perfect example. (If you are a competitive person, don’t click as you’ll not be able to stop. :))

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRankĀ® Online Marketing | Top