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Lee Odden

2012 Social Media Marketing Industry Report

Lee Odden on Apr 3rd, 2012     Book Reviews, Online Marketing, Social Media
Social Media Marketing Industry Report 2012

Click the image above to download your copy of the report.

While the speculation, pontification and monetization of social media is reaching momentum of tsunami proportions, many businesses looking for practical advice are asking, “Exactly how are marketers using social media to grow their businesses?”

Michael Stelzner from Social Media Examiner has posed that same question and others like it to a sample of marketers on the front lines of the social web to help bring some clarity to what works, what doesn’t and where to focus.

When asked about the bearing of the report on the intersection of search and social, Mike said, “With Google integrating results from its Google+ network into search, we’ll begin to see an Amazon type social proofing of search results based on the activity of friends.  This will make search even more important.” We agree!

Lee Odden

Reader Poll: Social Media Usage

Lee Odden on Feb 22nd, 2007     Online Marketing, Reader Polls, Social Media

reader poll

Over the past 6 months we’ve been doing a bit of resource aggregation regarding social media both as a practical application for marketing client content online as well as reviewing research conducted on social media usage. There’s not a lot of research out there but here are a few interesting reports:

I am curious what kinds of social media that search marketers and readers of Online Marketing Blog use the most often, so here’s a poll for you.

What kind of social media do you personally use most often?

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