Are you a B2B Marketer that’s not fully on board with being social with your marketing? Have you started and you’re looking for a little inspiration?
Here’s a short presentation I’ll be giving this week in Moscow (in addition to a 3 1/2 hour social media marketing workshop).
While there are flavorings towards a Russian audience, (Yandex, Vkontakte, Odnoklassniki) there’s also plenty of good advice for any B2B company that hasn’t fully embraced opportunities on the social web.
In particular, I think newer B2B marketers will appreciate the Social Media Marketing Maturity Model that outlines various stages that companies will experience as they gain more experience and confidence with social media.