Social media marketing is no longer seen as the passing fad it once was. In fact, brands have invested billions of dollars trying to build a social community that would ideally build awareness, engage potential customers and eventually lead to sales.
However, to this day over 65% of marketers are still challenged to assess the effectiveness of their social media activities and 62% are still struggling to design an effective social media strategy (eMarketer).
It’s clear that while there is opportunity with social media marketing, there is still much to be learned. Later this month some of the TopRank Marketing team will be attending Social Media Marketing World in San Diego. This conference is the largest of its kind and will not disappoint social media marketers looking for a way to improve effectiveness and create a more effective social media strategy.
Below are just a portion of the sessions that we are most excited to attend and cover at the upcoming conference. Let’s dive in!