Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple. Yet it’s an art form requiring writers, bloggers and marketers to craft thousands of headlines to perfect.
As someone who has been successful with creating content that goes hot across social channels I’ve come to appreciate the art and challenge of crafting sticky headlines. In fact, crafting headlines is equally if not more challenging than leads and even content itself.
Something many bloggers have down, but communications professionals aren’t always fluent in, is the art of crafting headlines specifically for social news sites/users. While there is no one formula for success, I’m going to share 5 things I’ve learned from experience as a blogger, social news user, PR pro and marketer.