Online Marketing Blog

You don’t have to look far to find social media roundup posts this time of year. But what about the most effective one-two marketing punch for building community AND delivering conversions and ROI?  Social Media and Search Engine Optimization – or “Social SEO” as we like to call it.

Out of the 300 or so posts published in 2009, I’ve picked the best of the year based on a mix of my own opinion and metrics such as comments, inbound links, pageviews and social engagement off the blog through social news, bookmarking, Twitter and similar services using PostRank.

Here are TopRank’s Top 10 Social SEO Posts of 2009. Enjoy!

How to be successful on the social web? Be useful and helpful to others. Few people epitomize this principle better than veteran internet marketer, Tamar Weinberg.

I remember some of my first interactions with Tamar years ago, involving her making sure I had all my questions answered about something I posted on IM.  Tamar has blogged about search and social media marketing at 10e20, Search Engine Roundtable, Mashable and many other high profile web sites. A prolific and extremely hard working blogger, social media marketer and techie at heart, Tamar is also a “super user” of the social web. That firsthand knowledge of how to listen, engage and promote is clearly evident in her new book, The New Community Rules: Marketing on the Social Web“, published by O’Reilly.

What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything!

You’d be hard pressed to find any modern public relations agency practice that isn’t researching or already implementing a digital PR strategy including search engine optimization, blogging/blogger relations and social media. The winds of change are here and many Public Relations practitioners are scrambling to adjust to the opportunities presented by shifts in both consumer and journalist behavior online.

Look no further than popular Public and Media Relations conferences like PRSA International or some of the Bulldog Reporter events to see exactly how the PR industry is making a concerted effort to educate itself on how to adjust to new opportunities with Web 2.0., SEO and social media.