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Lee Odden

Digital PR and SEO Series: Part 1

Posted by Lee Odden on Aug 27th in Online Marketing, Online PR, Public Relations |

digital PR

What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything!

You’d be hard pressed to find any modern public relations agency practice that isn’t researching or already implementing a digital PR strategy including search engine optimization, blogging/blogger relations and social media. The winds of change are here and many Public Relations practitioners are scrambling to adjust to the opportunities presented by shifts in both consumer and journalist behavior online.

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