88 billion (OK, 87.8, we rounded up). That’s the number of search queries Google web properties are responsible for each month according to comScore.
Core to many search marketing strategies is to “Fish where the fish are” and make no mistake, the fish are decidedly hanging out on Google. YouTube, Gmail, Blogger.com and many other online services from Google make its presence ubiquotous in the online marketing world.
Now imagine if Google disappeared tomorrow. What would that do to your marketing? What would it do to your business?
Some of the people reading this post have experienced such a disappearance. Not of Google going away, but the experience of their own sites or pages disappearing from high visibility positions within Google search results.