TopRank Online Marketing

Eliza Steely

#SMBMSP59: What You Need to Know about Location-Based Social Media for Business

Eliza Steely on Oct 31st, 2013     Marketing PR Conferences, Online Marketing, Social Media

@toprank #smbmsp59On Halloween you expect to see costumes, candy, spooky decorations and….bacon?! Yes you read that correctly. At this morning’s Minneapolis and St. Paul Social Media Breakfast there was bacon. And bacon costumes. Several of the TopRank team opted for their own unique costumes like Gumby, Wayne (from Wayne’s World), a hunter, and Steve Jobs.

With the surge in apps with location-enabled features—Foursquare, Facebook, Yelp, Instagram, and Twitter to name a few—it’s no surprise that this month’s breakfast delved into best practices for incorporating location-based (or location-aware) apps a part of your social media strategy. Presenter Christopher Lower of Sterling Cross Communications used case studies & success stories to offer advice to attendees. Here are 16 key takeaways our team gleaned from the presentation:

Brian Larson:

Ashley Zeckman

Online Marketing News: Local Optimization Opportunity, Facebook Advertising Issues, Google Knowledge Graph Takes Over

Ashley Zeckman on May 25th, 2012     Online Marketing

The Local Web – The Single Largest Opportunity For National Brands

This infographic by Balihoo shares the significance of marketing locally to your potential customers.  According to this infographic:

  • 73% of online search activity is related to local content
  • 82% of local Internet searches follow-up offline
  • 23.6%  the percentage that digital media is expected to represent of advertising by 2015

Featured Team Member Story

Sara Duane-Gladden – Is Facebook Advertising the Problem?  Or Are Brands Expectations the Culprit?

GM made waves last week when it pulled $10 million in annual spending from Facebook, but are the ads really at issue or are marketing expectations? According to a recent poll, 61% of US Facebook advertisers used ads for awareness purposes, yet a hefty 44% expected them to generate conversions. So… which is it? Engagement doesn’t necessarily mean sales, and sales don’t necessarily mean engagement.  Via eMarketer.

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